Marketers have always worked to utilize data at the forefront of advancements in analytic and digital marketing solutions. Today, marketers have access to more data than ever and continue to need the most salient, relevant data at their fingertips, in order to make real-time decisions to optimize performance.
Search Discovery has experience providing data-driven solutions for each stage of the marketing cycle, including campaign design and performance optimization, testing, evaluation of marketing impact on sales, conversion rate optimization, consumer segmentation analysis, and social media impact assessment.
Sales teams have embraced, to their advantage, the data that underpins CRMs to manage interactions from within and outside their organizations, including their overall business performance. However, in order to optimize performance, teams also need to be able to integrate CRM reporting with financial and marketing data on the go.
We have experience empowering sales teams with comprehensive, integrated data-driven solutions for the following challenge areas: sales funnel optimization, sales planning and forecasting, sales rep performance evaluation, sales trend analysis, activity reporting, sales velocity analysis, and general sales reporting.
Finance has always been on the forefront of using data to run the business. But accounting and financial processes usually generate the most constructive data after the fact, creating a time gap that dilutes the potency of the data to optimize the business. Financial systems that utilize data integration enable decision-makers to see comprehensive information on a daily and weekly basis, which changes how these teams integrate with other parts of the business.
We have experience providing data-driven, integrated solutions for finance in the following challenge areas: cash flow, expense management, travel, operational financial reports, multi-location reports for single, regional, and national sites.
Across industries, operations roles and their use of data vary widely, but some common data-based solution needs exist, regardless of industry. These needs demand a focus on process, building efficiencies, logistics, and quality management. Enabling integrated data utilization across disparate systems and a multitude of data types in real time is helping organizations use data to build competitive advantage.
Search Discovery has experience providing integrated, data-driven solutions for the following challenge areas: project budgets vs. actuals, schedule management, over-time management, reactive vs. predictive maintenance, shipping and delivery management, and production efficiency.
Human Resource teams have witnessed the ways in which data utilization has optimized the sales and marketing teams they have hired, trained, and promoted, and now they’re embracing similar strategies. Today’s HR leaders desire real-time access to data in order to engage with employees in the same way effective marketers use data to engage customers.
We have provided effective data-based solutions for HR in the challenge areas of retention, churn, skills training and gaps, recruiting pipeline, benefits analysis, and employee engagement.