Optimization Beyond A/B Testing
There’s more to optimization than split testing button colors. We can take you to the next level.
Whether you’re building or accelerating your testing and optimization program, our approach will set you up for long-term success—instead of ad hoc insights.
Go with your data, not your gut:
We help you interpret your data, so you ideate and prioritize the most impactful testing initiatives.
We know you are special:
Your KPIs and organizational structure are unique; we craft solutions that fit your needs and your people.
Be in it for the long haul:
We work with you to design a program that drives improvements way beyond the low hanging fruit.
Go from a narrow-focused digital testing program to a broader, customer-focused optimization program.
Start by establishing the right governance, process, and strategy to identify the right tool for the correct problems.
A plan aligned with your organizational goals will help you prioritize and allocate resources to solve the most critical issues first.
Focus on what the customer is trying to do. Help them achieve their goals. E.g., based on what customers read, what are they looking for instead of which blog posts drive conversions.
Get ready to play the long game.
Many organizations today use “testing” to focus on short-term “wins” with minimal insights and limited actionability.
All those low-hanging fruit “wins” really tell us is that we fixed a few things that were, in fact, broken.
Move beyond using your program to only repair breakage to a more strategic, customer-centric optimization program focused on long-term, continuous improvements to your bottom line.
Adopt a complete Omnichannel strategy.
We can help you optimize all touch-points — from the web/mobile apps to social media, organic and paid search, offline media and retail stores.
We have the tools, resources, and intelligence to help you optimize the entire customer journey with your brand.
Fill in the gaps in an existing program or go from ideation to complete program design.