Optimization: Beyond A/B Testing

Optimize the entire customer journey.

There’s more to opti­miza­tion than split testing button colors. We build custom-crafted programs to improve your customers’ rela­tion­ship with your brand and set you up for long-term success—instead of ad hoc insights.

If you’re looking for any of these services, you’ve come to the right place.

Program Strategy

Orga­ni­za­tional Design
Process Design
Intake & Prior­i­ti­za­tion
Program Gover­nance
Staff Augmen­ta­tion

Technical Support

Vendor Eval­u­a­tion
Test Devel­op­ment
Test/Tool QA, Imple­men­ta­tion & Trou­bleshoot­ing

Analysis

Pre-test Ideation / Deep Dive Analyt­ics
Roadmap Creation & Main­te­nance
Post-test Results & Analy­sis with Recom­men­da­tions

Creative Design

UX
Design
Copy
Editing
Creative Briefs
Creative QA

We offer custom-crafted programs to opti­mize all touch-points — from the web/mobile apps to social media, organic and paid search, offline media and retail stores.

For wher­ever you are in your process.

Want to Build a New Optimization Program?

You’ve got data up to your ears! You know that you need to be testing but you’re not sure how to start.

Need to Improve Your Existing Program?

You have an exist­ing program that’s unable to work as fast as you want, has gaps, or just hasn’t been able to deliver ROI.

Considering Program Benchmarking?

You want a program audit to better under­stand where you are today, the impact your program is having, and where you should go tomor­row.

Why Work With Us?

We know you’re special.

Your KPIs and orga­ni­za­tional struc­ture are unique, so we craft solu­tions that fit your needs and your people.
A plan aligned with your orga­ni­za­tional goals helps you prior­i­tize and allo­cate resources to solve the most crit­i­cal issues first. A plan aligned for your specific data yields valu­able customer insights, so you can go with your data, not your gut.

You deserve a data-driven, customized plan.

A lot of Opti­miza­tion Agen­cies say, “We have the Best Solu­tion™ for your busi­ness!” but our experts will help you build or manage an opti­miza­tion program that’s custom-designed to opti­mize your customer’s entire journey. And that’s good news for your bottom line: A more person­al­ized opti­miza­tion program yields the most busi­ness impact, just like a more person­al­ized user expe­ri­ence yields the great­est returns.

Our experts are in it for the long haul.

We work with you to design an omnichan­nel strat­egy that drives improve­ments quarter after quarter.
We have the tools, resources, and intel­li­gence to help you clarify deci­sions that drive your busi­ness.
Our SMEs are thought leaders in vibrant opti­miza­tion commu­ni­ties at the fore­front of Opti­miza­tion. Their work with clients and part­ners across indus­tries and their inno­v­a­tive tool design work is elevat­ing opti­miza­tion.

Ready to get this opti­miza­tion party started or want to learn more about how we think about opti­miza­tion?

Sample Size Calculation — Myth Buster Edition

It’s a danger­ous ques­tion to answer, but are the testing results statis­ti­cally signif­i­cant?

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Multivariate Testing 101

There’s a lot to learn about A/B and multi­vari­ate testing, and a lot of debate about whether (and when) to use each. But don’t fret! This post seeks to clarify issues surround­ing both…

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Test & Learn Community — Join the conversation!

Several years ago, in a small confer­ence room with a view of the Pacific, I was talking opti­miza­tion with 17 others at the XChange confer­ence. The conver­sa­tion was lively, educa­tional, and zingy in that way that makes a person want to collab­o­rate and…
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Search Discovery Adds Dynamic Duo to Optimization Team

“A true opti­miza­tion program does not actu­ally test every­thing; it opti­mizes every­thing.”

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Optimizing Ideation: Using Data to Drive Better Brainstorming

Using analy­sis to iden­tify prob­lems is great, but it will never make you better! Learn what happens when we instead use data and brain­storm­ing to iden­tify prob­lems and suggest solu­tions.

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Agile for Optimization…or Maybe Not?

See why orga­ni­za­tions realize there is a great need for process in order to orga­nize and provide quality control for testing programs.

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Objective Approaches to Test Prioritization

If you’ve got more ideas than you have people to test them, you’re not alone. Learn how to make the most of limited resources and ensure that ideas are being prior­i­tized correctly.

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Fighting Ad Fatigue: To The Victor Go the Spoils

Are your ads not perform­ing as well as they could? Ad fatigue may be to blame. Read on for tips on how testing and creative opti­miza­tion can help.

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Optimizely Experience: Want 150% More Customers?

Opti­mizely Road­show 2014: Turning Data into Action (Part 2) Dan Siroker, Co-Founder and CEO of Opti­mizely presented last week in Atlanta at the Opti­mizely Expe­ri­ence 2014 Road­show.  In his keynote, he posted a few ques­tions: “Would you want… 764% more social…
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Optimizely Roadshow: Turning Data into Action (Part 1)

Opti­mizely Road­show:  Turning Data into Action This week Opti­mizely made its way to grand ole south in its “Opti­mizely Expe­ri­ence” road­show event.  I was impressed by the thought­ful­ness and prepared­ness of the speak­ers, flow of content and enjoyed network­ing with my…
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Ready to get this optimization party started?

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