Privacy laws and privacy conscious browsers are creating an ominous tension with martech/adtech vendors who are pushing the envelope to the limits of compliance. Stephane lays out the need to put the humans about whom we collect data at the heart of our decision-making processes in order to bring ethics front and center. Thinking through the potential impacts of our data collection and utilization should not be a last-minute patch but a concerted effort to build online trust, empowering individuals and creating strong brand relationships. Learn about Stephane’s simple tenet: #NoConsentNoTracking and hear about his guiding points and advice, the art of privacy by design, and putting the customer in control. If you don’t feel uneasy about the dangers of data collection, you haven’t been paying attention.