June 8, 2021
Virtual

Becoming a Data Maker – Elea McDonnell Feit

A/B testing and other randomized marketing experiments allow you to collect exactly the data you need to answer a marketing question, making them a vital part of the marketers toolkit. Experiments can be used to select copy for a website, assess the ROI of a catalog campaign, and compare pricing strategies. In this talk, we will discuss how the ideal design of a marketing experiment depends on the goal of the marketer doing the experiment.
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