Aug 10, 2021

Churn and Customer Lifetime Value Modeling – Ali Vanderveld

Understanding your customers is crucial for any customer relationship management system. Two important factors are: 1. the likelihood that a given customer will “churn” (stop using your service) and 2. their projected future value to your company. I will talk about how these are really just two variations of the same modeling problem, the different methodologies for solving them, and then how to effectively use these results to inform your marketing strategy.
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