Aug 3, 2021

Consent Management Platforms – Julia Biberdorf

GDPR, which came into effect in the EU in 2018, set the whole “data life cycle” of enterprises (collecting, processing and activating of user data using certain technologies and procedures, selling / reselling of data) in dependency of the user consents = nearly a modern “legal” revolution. According to GDPR, the user should be provided with detailed information about the purposes and technologies of data collection, vendors and legal entities accessing the user data prior to all activities. A new cohort of tools called CMP (Consent Management Platforms) provide users with this information and store consent data, which can then be used along the “data life cycle”.
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