Oct 5, 2021
Virtual & Venue SIX10, Chicacgo, IL

Diversify your Evidentiary Portfolio for Testing (Virtual Workshop ) – Theresa Smith & Justin Entsminger

Oct 5, 2021 – Oct 7, 2021. The savvy investor diversifies investments to reduce risk and limit exposure, and a similar approach works for managing research and ideation within a testing program. Just as there are no market guarantees, there is no magic secret for creating “winning” tests. However, a diversified approach mitigates risk and increases the likelihood of success by gaining insights that drive meaningful business results.
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