June 15, 2021

Market Basket Analysis with GA and R – Jamarius Taylor

In this SDEC webinar, Jamarius Taylor will provide an overview of what Market Basket Analysis is and some use cases. It will include a case study on Market Basket Analysis using the GA API to retrieve ecommerce data and interpreting the results. Other topics to be covered include: – Tutorial on using R and the GA API – Data wrangling to make the data available for the model – What is market basket analysis – Interpreting market basket analysis
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