June 22, 2021

Marketo Activities created from AA Clickstream Data – Sam Fonoimoana & Nate Jackson

What if Marketo knew as much about web/app behavior as Adobe Analytics? Sure, Marketo works great—let’s talk about how it can work greater-er. We know that 60% of customer research happens before form fill. Sam will share how AA data can enrich the activity page in Marketo, so your lead scoring and activity (pre-anonymous clickstream data from AA) can add much more about each of your customer’s journey—60% more!!!! Plus, if your sales team is always complaining about quality of leads, worry no more.
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