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The creators of Adobe DTM proudly present Apollo, the world’s first
Analytics Management System. Interconnected. Automated. Easy.
It’s been tough to see all your customers’ activity in one spot. Now you can!
Customize your Sales Cloud leads, equip your team with new insights & boost your sales ratio.
Search Discovery is your data transformation partner. We help companies use their data to drive business impact.
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Google Core Web
RCT for
Enhanced Customer
Apollo: Analytics
Take advantage of our free Core Web Vitals audits to ensure your site is performing optimally for the new Google Page Experience Update.
We partner with the leading technology platform companies to ensure you get the best solution for your business.
Learn how conversion modeling works in Google Analytics 4 so you can make important business decisions.
Just like all squares are rectangles, but all rectangles are not squares, all A/B tests are RCTs, but not all RCTs are A/B tests! Join us for a titillating session* that dives into the topic as deep as is reasonable in 35-40 minutes (plus Q&A): what RCTs are (including a brief, possibly apocryphal, history lesson), when they’re appropriate to consider, why the “R” in RCT is downright magical when it comes to handling unobserved heterogeneity (aka, confounders), some examples of real-world RCTs, and a quick intro to some high-level design concepts (block randomization, stepped wedges, multi-factor, and multi-level considerations).
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