There’s a lot to learn about the Adobe Experience Platform. This post gives you some easy-to-understand basics to help ground your team and begin to inform your migration to AEP.
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Just like all squares are rectangles, but all rectangles are not squares, all A/B tests are RCTs, but not all RCTs are A/B tests! Learn more than you might reasonably imagine with Julie Hoyer and Tim Wilson.
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Check out our clear, stepwise, executable data strategies that help you achieve and thrive on your way to your long-term data goals.