The End of DTM is Nigh
“I’m too busy and Adobe DTM might not even shut down in my lifetime. Either way, I’m sure scientists will figure out how to transition to Adobe Launch before anything even happens.” — probably you
BEAR WITNESS! The decommissioning of Adobe DTM (Dynamic Tag Management) is upon us! Once the timer hits zero, the process is irreversible. There will be empirical evidence that it’s happening! That’s right, on Tuesday, July 9th 2019, you won’t be able to create new properties in DTM. If you aren’t ready for the transfer to Adobe Launch, you need to pack your bags… NOW.
Here’s What You’ll Need to do First:
- Get legal sign-off on Adobe Launch
- Learn the tool
- Plan implementation improvements
- Get buy-in from your developers
- Get prioritization from your product owners
Okay, that’s the ground-work. Then you’ll need to:
- Implement it across all of your web properties
- Rebuild your implementation
- Update your documentation
You have 1 year (Tuesday, July 14, 2020) until you won’t even be able to make changes to your container. We’ve seen this coming for way longer than that! Maybe that first countdown was too friendly. Here’s how long you have to figure everything out:
You need to prep. NOW.
Are you upgrading? Migrating to Launch is your opportunity to overhaul your implementation — to remove all of the years-old legacy stuff and replace it with something better. Maybe you wanted to add an EDDL (Event-Driven Data Layer). You were finally going to remove those long-forgotten pixels; but that requires talking to dozens of stakeholders and vendors. That could take months.
Are you simply transposing your implementation? Maybe your DTM implementation is perfect and you want to simply copy it into Launch. Not everything perfectly translates from DTM to Launch. Copying everything over could be disastrous. This requires time and preparation.
It’s not too late.
You’re really pushing it here, but we will do whatever we can to help you pack things up nicely. Over the coming months, we’re going to help you prep for this change. It won’t be easy. It will take work. But we would hate to put you in the Adobe DTM quarantine at Adobe Summit 2020.
There is still time to migrate, but you need to start now. You need to start prioritizing your data layer now. You need to run a DTM-to-Launch assessment now. Later will be here before you know it.
Why Choose Search Discovery to Help You Switch from Adobe DTM to Launch?
We know DTM better than anybody. Not only did we build and sell “Satellite” to Adobe, which then became Adobe DTM, but we are an Adobe Certified Solution Partner and an Adobe Exchange Partner. Adobe trusts us with hundreds of their clients, and so can you.