Blasting Off!

by | Nov 11, 2019

We are excited to announce that Adam Greco is joining Search Discovery as Senior Director, Technology Solutions. Mr. Greco is one of the world’s most renowned digital analysts and an Adobe Analytics expert, he will play an instrumental role in the growth and development of our recently launched Apollo solution and related service offerings.

I am excited to announce that today is my first day at Search Discovery! I have joined the Tech­nol­ogy Solu­tions Prac­tice and will be working on the recently announced Apollo product. As I begin this new role, I wanted to share some back­ground on why I am making this career change and why I am so excited about it.

For much of the past fifteen years, I have trav­eled the world (750,000 miles to be exact!) as a consul­tant helping orga­ni­za­tions fix and improve Adobe Analyt­ics imple­men­ta­tions and provid­ing educa­tion classes to help people learn how to have good Adobe Analyt­ics imple­men­ta­tions. Back in my Omni­ture days as “The Wolf,” my job was to help turn around trou­bled client situ­a­tions which were typi­cally the result of bad imple­men­ta­tions. I would visit client after client and see the mistakes they had made with their Adobe Analyt­ics (then called Site­Cat­a­lyst) imple­men­ta­tions. Many customers would blame the product, but most prob­lems were with the way the product had been imple­mented. I quickly learned that a key deter­mi­nant of whether a company had a good imple­men­ta­tion or not was how much expe­ri­ence the person doing the imple­men­ta­tion had with the product. If you had an imple­men­ta­tion consul­tant or inter­nal team that asked the right ques­tions and had been through several imple­men­ta­tions and knew the correct way to solve those ques­tions, your imple­men­ta­tion would be fine. But if you didn’t have an expe­ri­enced consul­tant or team, the imple­men­ta­tion would often be sub-par and lead to prob­lems down the road.

As I have helped orga­ni­za­tions with their imple­men­ta­tions over the past fifteen years, my clients have noted that my approach to busi­ness require­ments and solu­tion archi­tec­ture helped posi­tively trans­form their use of Adobe Analyt­ics. My approach pushed them to do more with Adobe Analyt­ics and resulted in them receiv­ing more value from the product. Over the years, I have seen that many Adobe Analyt­ics imple­men­ta­tions are incon­sis­tent and can be improved. That was great for me as a consul­tant for hire, but terri­ble for Adobe and the analyt­ics indus­try as a whole.

At Omni­ture, I had always thought that there had to be a better way to imple­ment based on proven best prac­tices. Our consult­ing team tried this a bit with “Fusion” play­books, but those were very basic and still required a lot of manual imple­men­ta­tion (tag manage­ment tools weren’t around back then). What if there was a way to apply a proven approach to Adobe Analyt­ics busi­ness require­ments and solu­tion archi­tec­ture at scale? What if the things I have done for clients in the past could be taken advan­tage of by any Adobe Analyt­ics customer instead of only the orga­ni­za­tions I had the band­width to work with? What if any Adobe Analyt­ics client could have an imple­men­ta­tion that is built upon both my best prac­tices and those of hundreds of experts? And what if that produc­ti­za­tion could also dras­ti­cally reduce the time it takes to imple­ment by lever­ag­ing new tools like Adobe Launch? It turns out that I was not alone in think­ing that there had to be a better way! The folks at Search Discovery, who have a proven track record of build­ing prod­ucts to solve analyt­ics prob­lems, have built a way to produc­tize digital analyt­ics imple­men­ta­tions. They decided to take the most common busi­ness chal­lenges facing each indus­try verti­cal and auto­mate the best way to imple­ment solu­tions for those ques­tions. They call it Apollo.

Apollo is an imple­men­ta­tion manage­ment system that allows orga­ni­za­tions to iden­tify what busi­ness require­ments they wish to address and then use proven, best-prac­tice solu­tions to answer those ques­tions while also expe­dit­ing the imple­men­ta­tion of those solu­tions through Adobe Launch. There is no reason for every Adobe Analyt­ics client to start from scratch and rein­vent the wheel. Apollo provides economies of scale, speed, stan­dard­iza­tion and best prac­tices, which allows for the re-use of key imple­men­ta­tion elements such as docu­men­ta­tion, train­ing, dash­boards, and more. So when I found out that Search Discovery was taking on the auda­cious chal­lenge of improv­ing Adobe Analyt­ics imple­men­ta­tions at scale, I wanted to be part of it. If I could lend my expe­ri­ence to Apollo in a way that scales to allow any orga­ni­za­tion to take advan­tage of what I have learned about Adobe Analyt­ics over the years, that was some­thing I could not pass up! While I have always tried to share all that I know about Adobe Analyt­ics via my book and blogs, Apollo repre­sents the way for me to help as many Adobe Analyt­ics clients as directly as possi­ble.

So as I board the Search Discovery rocket ship, I am excited to take all of my expe­ri­ence and exper­tise and collab­o­rate with the great team at Search Discovery to create the ulti­mate product for manag­ing and imple­ment­ing digital analyt­ics tools like Adobe Analyt­ics. The team at Search Discovery has already created an amazing product and I look forward to contribut­ing to some­thing that I believe will be trans­for­ma­tional for the indus­try. Since many orga­ni­za­tions are currently looking at updat­ing their Adobe Analyt­ics imple­men­ta­tion to migrate from DTM to Launch, now is a great time to consider migrat­ing your Adobe Analyt­ics imple­men­ta­tion to Apollo. Or, you should check out Apollo if you are simply not happy with the way Adobe Analyt­ics is imple­mented at your orga­ni­za­tion. Either way, if you would like to learn more, please visit the Apollo site and complete the form to speak with me and get more infor­ma­tion.

Reach out to learn more.

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