Analytics Archives | Search Discovery

Google Analytics Salesforce integration is limited. But Salesforce customer data can benefit from GA enrichment. In this 4-part series, learn how to supercharge your Sales Cloud with behavioral data.

Apple’s data privacy efforts put new limitations on mail tracking. Learn about Apple’s mail tracking protection and keep up with digital marketing’s ever-changing privacy landscapes. Search Discovery helps you navigate new advertising privacy frontiers.

Google Analytics 4 (GA4) replaces “goals” with “conversion events.” Compare goals vs. events in Google Analytics, learn the benefits and limitations of conversion event tracking, how to use the new metrics and reports, and how to create Google Analytics custom events.

Come to this webinar to see how the new Apollo platform can improve your digital analytics implementation.

What cool new things did Adobe share at Adobe Summit?

Join us at Adobe Summit 2021 and see how the new Apollo platform can improve your Adobe Analytics implementation.