Attribution is a hot topic in marketing that keeps just getting hotter. The problem is that, all too often, it gets treated as an all-or-nothing proposition.
Superweek teaches to embrace the uncertainty and get excited about emerging trends in the Analytics industry.
“A true optimization program does not actually test everything; it optimizes everything.”
Data visualization brings datasets to life and enables people to understand what the data says. Learn how Principal Component Analysis helps get the data you actually need.
Using analysis to identify problems is great, but it will never make you better! Learn what happens when we instead use data and brainstorming to identify problems and suggest solutions.
See why organizations realize there is a great need for process in order to organize and provide quality control for testing programs.
If you’ve got more ideas than you have people to test them, you’re not alone. Learn how to make the most of limited resources and ensure that ideas are being prioritized correctly.
When it comes to holiday marketing, getting a data-driven head start is important. This quick and dirty guide will get you on the right foot.