by Alan Hyman, Senior Business Intelligence Manager | Oct 4, 2018 | business intelligence, data governance
With the growing success of a BI tool, there’s often a period where a few people within an organization start to feel that it’s increasingly difficult to understand everything that’s going on.
by Kelly Wortham, Director of Optimization | May 20, 2018 | analytics, optimization
It’s a dangerous question to answer, but are the testing results statistically significant?
by Tim Wilson, Senior Director of Analytics | May 15, 2018 | analytics, digital advertising
With more data and more ways to work with that data, it is no surprise that organizations are increasingly embracing the need to be knowledgeable and competent — literate — when it comes to the application of data.
by Michael Helbling, Director of Analytics | Apr 18, 2018 | adobe analytics, adobe DTM, analytics, events
Hopefully, if you attended Adobe Summit 2018, you will have worked through the after-effects of the sensory overload of Vegas combined with the sensory overload of Summit by now, but who knows?
by Stew Schilling, Analytics Architect | Apr 4, 2018 | adobe analytics, adobe DTM, analytics, digital advertising, digital marketing
We’ve done an exhaustive, head-to-head, point-by-point comparison between three great migrators. While all of those evaluated showed particular strengths, many did not have strengths that map well to the task of migrating from DTM to Launch by Adobe....
by Kelly Wortham, Director of Optimization | Apr 4, 2018 | analytics, digital marketing, optimization, testing
There’s a lot to learn about A/B and multivariate testing, and a lot of debate about whether (and when) to use each. But don’t fret! This post seeks to clarify issues surrounding both…
by Kelly Wortham, Director of Optimization | Apr 2, 2018 | analytics, digital marketing, optimization, testing
Several years ago, in a small conference room with a view of the Pacific, I was talking optimization with 17 others at the XChange conference. The conversation was lively, educational, and zingy in that way that makes a person want to collaborate and...
by Stew Schilling, Analytics Architect | Mar 22, 2018 | adobe analytics, adobe DTM, analytics, tag management
What does 007’s iconic1964 Aston Martin DB5 and the SDI Toolkit for Launch, by Adobe have in common?
by Stew Schilling, Analytics Architect | Mar 8, 2018 | adobe DTM, digital advertising
Adobe DTM Switch with its 28,000+ weekly users is now the Launch and DTM Switch. We have overhauled it to support Launch, by Adobe environments as well as DTM staging. Have you ever wondered what life was like before we had the Adobe DTM Switch chrome extension?...
