Accelerating Your Roadmap to AI
We have acquired Peachtree AI, a technology services company that helps transition businesses into state-of-the-art, scalable organizations using artificial intelligence.
Adobe Target Standard v. Premium: Help me choose!
Confused about whether Adobe Target Standard or Premium is best for you? Read on for use case clarity. Finally!Skip ahead if you must: IntroductionTL;DRExperience TargetingAuto-AllocateAuto-TargetAutomated PersonalizationRecommendationsConclusion...
Let the Bandit Decide: Optimization with Machine Learning
We’ve all heard of the one-armed bandit: the slot machine. The consummate victor engineered to best all players. But cue the lone tumbleweed and standoff music, because it’s high noon, and a stranger’s come to town. Enter Machine Learning’s sinister-sounding...
Announcing the Launch of our Auto-Permissions App!
Increased security and personalized data permissions just got a whole lot easier… Primary concern for data governance management in 2019: security. Secondarily, ease of data management. We’re excited to announce the launch of our Auto-Permission app, which...
Podcast Measurement: A RAD Emerging Standard
Podcasts are on the rise! Consider: According to research conducted in 2018 by the Reuters Institute for the Study of Journalism, 34% of individuals 18 years old and older across 22 developed countries have accessed a podcast in the last month According...
How to KonMari Your Domo Instance, Part-One
Practical tips for ensuring your Domo instance sparks joy and delivers business value. The KonMari Method™, created by tidying expert and best-selling author Marie Kondo, has been taking the internet by storm. It’s no wonder that a process designed to help us...
Pragmatic Attribution: Build a Model of Models
“Attribution” remains a hot topic for marketers. It’s been more than a century since John Wanamaker is credited with making the statement: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half!” But, it’s only been in the last...
Test & Learn Community — Join the conversation!
Several years ago, in a small conference room with a view of the Pacific, I was talking optimization with 17 others at the XChange conference. The conversation was lively, educational, and zingy in that way that makes a person want to collaborate and...
Product String Launch Extension
Whether you manage eCommerce sites, Hospitality sites, Lead Gen sites, or other types of sites, most implementers of Adobe Analytics can find a use for the Product String when implementing Adobe Analytics.