Analytics Archives | Search Discovery

Join us at Adobe Summit 2021 and see how the new Apollo platform can improve your Adobe Analytics implementation.

Search Discovery’s Apollo can migrate your legacy Adobe Analytics implementation to XDM for use in Adobe Experience Platform, AEP, in a fraction of the time it takes to migrate manually.

This DebugView guide tells you the tools and steps you need to review your Google Analytics 4 tags in a test version of your IOS or Android Apps and your website.

Very few organizations consider the key risk points that determine the success or failure of their digital analytics implementation

We introduce URL query parameters and explain how filtering out query strings can consolidate and simplify reporting. See how our team can help!

We outline a fundamentally different approach—randomized controlled trial study (RCT)—that does not fall prey to issues faced by marketers and analysts trying to rely on data that’s incomplete and getting worse.