Analytics Archives | Search Discovery

Apollo – XDM Migration Tool!

Search Discovery’s Apollo can migrate your legacy Adobe Analytics implementation to XDM for use in Adobe Experience Platform, AEP, in a fraction of the time it takes to migrate manually.

How To Use DebugView in Google Analytics 4

This DebugView guide tells you the tools and steps you need to review your Google Analytics 4 tags in a test version of your IOS or Android Apps and your website.

Analytics Implementation Risk Mitigation

Very few organizations consider the key risk points that determine the success or failure of their digital analytics implementation

Are You Down with RCT? The Solution to the 360-degree Fallacy

We outline a fundamentally different approach—randomized controlled trial study (RCT)—that does not fall prey to issues faced by marketers and analysts trying to rely on data that’s incomplete and getting worse.

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