Takeaways from Adobe Summit 2018
Hopefully, if you attended Adobe Summit 2018, you will have worked through the after-effects of the sensory overload of Vegas combined with the sensory overload of Summit by now, but who knows?
For Migrations from DTM to Launch, by Adobe — Search Discovery is the Clear Choice
We’ve done an exhaustive, head-to-head, point-by-point comparison between three great migrators. While all of those evaluated showed particular strengths, many did not have strengths that map well to the task of migrating from DTM to Launch by Adobe....
Multivariate Testing 101
(no — MVT is not just advanced A/B/n testing) There’s a lot to learn about split testing (A/B testing) and multivariate testing (MTV), and there’s a lot of industry debate about whether and when to use each. But don’t fret! This post seeks to clarify issues...
Test & Learn Community — Join the conversation!
Several years ago, in a small conference room with a view of the Pacific, I was talking optimization with 17 others at the XChange conference. The conversation was lively, educational, and zingy in that way that makes a person want to collaborate and...
Introducing The SDI Toolkit
What does 007’s iconic1964 Aston Martin DB5 and the SDI Toolkit for Launch, by Adobe have in common?
DTM Switch is Ready For Launch
Adobe DTM Switch with its 28,000+ weekly users is now the Launch and DTM Switch. We have overhauled it to support Launch, by Adobe environments as well as DTM staging. Have you ever wondered what life was like before we had the Adobe DTM Switch chrome extension?...
John Lovett is Search Discovery’s Latest Strategic Catch
It’s no fish story. John Lovett, digital analytics thought leader, author, data strategist, and sometimes fly-fisherman, has joined Search Discovery! We are pleased to welcome our new Senior Director of Data Strategy, John Lovett, a self-proclaimed “strategy guy”,...
A Pragmatic Approach to Attribution
Attribution is a hot topic in marketing that keeps just getting hotter. The problem is that, all too often, it gets treated as an all-or-nothing proposition.
All Superweeks are great, but this one was Awesome!
Superweek teaches to embrace the uncertainty and get excited about emerging trends in the Analytics industry.