App Tracking Transparency will soon to be enabled on Apple iOS 14 products by default. We discuss the privacy changes and impacts this will have on advertising. See how we can help!
Many brands wonder this: “Why should we spend money on branded paid search when we get organic search for free?” We detail here instances where it makes sense to have branded paid search, its benefits, and how to set up a test that delivers useful insights.
In an effective automated bid strategy, marketers need to choose the appropriate metrics relative to their goals and set effective target ROAS (return on ad spend) and target CPAs (cost per conversion). This post helps you optimize ad spend within paid search. Embracing machine learning for automated bidding is becoming increasingly important. It’s not a …
Leveraging audience insights in display and social marketing is second nature. But these insights also can and should be a part of your search marketing strategy. This post details the advantages of elevating personas with audience segments
Search Discovery outlines a data-informed framework for decision-making with straightforward, useful constructs (performance measurement and hypothesis validation).
We outline a fundamentally different approach—randomized controlled trial study (RCT)—that does not fall prey to issues faced by marketers and analysts trying to rely on data that’s incomplete and getting worse.