Marketing Archives | Page 2 Of 23 | Search Discovery

A Data-Informed Framework for Decision-Making

Search Discovery outlines a data-informed framework for decision-making with straightforward, useful constructs (performance measurement and hypothesis validation).

Are You Down with RCT? The Solution to the 360-degree Fallacy

We outline a fundamentally different approach—randomized controlled trial study (RCT)—that does not fall prey to issues faced by marketers and analysts trying to rely on data that’s incomplete and getting worse.

What Is Digital Marketing and Why Is It Important?

Many companies drive measurable value and increase investment in a different type of marketing—digital marketing. But, what is digital marketing?

How To Choose a Digital
Analytics Tool

The best approach to choosing an analytics tool begins with assessing what your business needs require of an analytics tool.

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