Search Discovery outlines a data-informed framework for decision-making with straightforward, useful constructs (performance measurement and hypothesis validation).
We outline a fundamentally different approach—randomized controlled trial study (RCT)—that does not fall prey to issues faced by marketers and analysts trying to rely on data that’s incomplete and getting worse.
We define marketing optimization and product validation experiments, explain their differences, and discuss why they are uniquely important. See how we help!
Many companies drive measurable value and increase investment in a different type of marketing—digital marketing. But, what is digital marketing?
Understand the impact of your digital marketing efforts through data attribution, pitfalls to avoid, and tips on getting started.
The best approach to choosing an analytics tool begins with assessing what your business needs require of an analytics tool.