Common Issues You’ll Have When Migrating to Launch

by Dec 19, 2019

With the deadline to migrate from Adobe DTM to Launch right around the corner, many companies still have issues to address.

If you are an Adobe Expe­ri­ence Cloud customer currently using Adobe DTM, and you have yet to begin plan­ning for your migra­tion to Launch by Adobe, the time to do so is now. Compa­nies are assess­ing their current state of readi­ness by deter­min­ing what road­blocks they will run into during the migra­tion. A wide range of func­tion­al­ity in Adobe DTM will no longer be forward compat­i­ble to Launch by Adobe on July 14, 2020. 

One way compa­nies have begun to assess their migra­tion readi­ness is by utiliz­ing the Search Discovery DTM to Launch Assess­ment Tool. This appli­ca­tion allows visi­tors to enter their website URL or Launch embed, and instantly receive a break­down and count of all of the issues they will be required to address when migrat­ing to Launch. To help you prepare, Search Discovery ran an analy­sis of the most common issues you will likely run into, and where they commonly occur. 

Utiliz­ing the migra­tion tool is as easy as insert­ing your website URL or DTM script URL, and your email address if you’d like a copy of your assess­ment results emailed to you. 

The above image is an example of what you’ll see when you enter your URL into the DTM to Launch Migra­tion tool. You’ll receive totals of the migra­tion issues found, a break­down of where the issues occur and their rela­tive snippet type, as well as a list of the indi­vid­ual issues with neces­sary migra­tion updates. Currently, our tool has helped users iden­tify over 53,000 issues, and we are able to help with every single one of them!

Most Commonly Found Issues

After July 14th, you will notice that some DTM func­tions will no longer exist and some will be depre­cated. Depre­cated func­tions will still be back­wards compat­i­ble, but this is not to say they won’t be removed soon after. There­fore, devel­op­ers will be discour­aged to use these methods. From our analy­sis, find the most common depre­cated and hard break­ing issues below:

Hard Break­ing Issues:

Depre­cated Issues:

Where are you going to run into these issues?

We know migrat­ing to a new solu­tion can get extremely over­whelm­ing. Fear not, we are here to help! It may be helpful to have an idea of where to locate most of these func­tions. The data confirmed that the issues are present most often in the follow­ing rules:

Addi­tion­ally, we tracked the snippet types that contain the great­est number of issues to give you a greater under­stand­ing of where in Launch you can find these issues: 

If only migrat­ing was as easy as flip­ping a switch or pushing a button. Unfor­tu­nately, that isn’t the case with this migra­tion. So many func­tions are chang­ing in a wide range of rules and snippet types that it takes a great deal of plan­ning and execu­tion to accom­plish.

As depicted in the graph above, the tool is being run more and more now that the dead­line is approach­ing and you are all becom­ing inter­ested in the journey ahead. The migra­tion tool is a great first step, but it isn’t going to fix all your prob­lems for you. Hope­fully this data gave you a better under­stand­ing of the most common issues people are expe­ri­enc­ing when migrat­ing from DTM to Launch, and where the issues are occur­ring most often. Now, we suggest that you begin plan­ning for your migra­tion by educat­ing your­self on your issues and the new Launch replace­ments: 

Ulti­mately, we hope your migra­tion goes as seam­lessly as possi­ble. Whether it is iden­ti­fy­ing all your DTM to Launch related issues, or fixing every one of them, we are here to help. Reach out to us below!

We’ll make this simple for you.

Adobe has made our lives easier with Launch, but tran­si­tion­ing can be hard. You don’t have to go it alone.

Work with us and we’ll get you up to speed.

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