Common Issues You’ll Have When Migrating to Launch

With the deadline to migrate from Adobe DTM to Launch right around the corner, many companies still have issues to address.


If you are an Adobe Experience Cloud customer currently using Adobe DTM, and you have yet to begin planning for your migration to Launch by Adobe, the time to do so is now. Companies are assessing their current state of readiness by determining what roadblocks they will run into during the migration. A wide range of functionality in Adobe DTM will no longer be forward compatible to Launch by Adobe on July 14, 2020. 

One way companies have begun to assess their migration readiness is by utilizing the Search Discovery DTM to Launch Assessment Tool. This application allows visitors to enter their website URL or Launch embed, and instantly receive a breakdown and count of all of the issues they will be required to address when migrating to Launch. To help you prepare, Search Discovery ran an analysis of the most common issues you will likely run into, and where they commonly occur.

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Utilizing the migration tool is as easy as inserting your website URL or DTM script URL, and your email address if you’d like a copy of your assessment results emailed to you. 

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The above image is an example of what you’ll see when you enter your URL into the DTM to Launch Migration tool. You’ll receive totals of the migration issues found, a breakdown of where the issues occur and their relative snippet type, as well as a list of the individual issues with necessary migration updates. Currently, our tool has helped users identify over 53,000 issues, and we are able to help with every single one of them!

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Most Commonly Found Issues

After July 14th, you will notice that some DTM functions will no longer exist and some will be deprecated. Deprecated functions will still be backwards compatible, but this is not to say they won’t be removed soon after. Therefore, developers will be discouraged to use these methods. From our analysis, find the most common deprecated and hard breaking issues below:

Hard Breaking Issues:

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Deprecated Issues:

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Where are you going to run into these issues?

We know migrating to a new solution can get extremely overwhelming. Fear not, we are here to help! It may be helpful to have an idea of where to locate most of these functions. The data confirmed that the issues are present most often in the following rules:

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Additionally, we tracked the snippet types that contain the greatest number of issues to give you a greater understanding of where in Launch you can find these issues:

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If only migrating was as easy as flipping a switch or pushing a button. Unfortunately, that isn’t the case with this migration. So many functions are changing in a wide range of rules and snippet types that it takes a great deal of planning and execution to accomplish.

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As depicted in the graph above, the tool is being run more and more now that the deadline is approaching and you are all becoming interested in the journey ahead. The migration tool is a great first step, but it isn’t going to fix all your problems for you. Hopefully this data gave you a better understanding of the most common issues people are experiencing when migrating from DTM to Launch, and where the issues are occurring most often. Now, we suggest that you begin planning for your migration by educating yourself on your issues and the new Launch replacements: 

Ultimately, we hope your migration goes as seamlessly as possible. Whether it is identifying all your DTM to Launch related issues, or fixing every one of them, we are here to help. Reach out to us below!

We’ll make this simple for you.

Adobe has made our lives easier with Launch, but transitioning can be hard. You don’t have to go it alone.

Work with us and we’ll get you up to speed.

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