Determining Your Development Needs

by Feb 12, 2020

In the last post of this blog series on being success­ful with digital analyt­ics, I showed how to convert your old, useless SDR into a new one that incor­po­rates busi­ness require­ments, objec­tives and scores for each require­ment so you can see where you stand in terms of meeting the analyt­ics needs of your stake­hold­ers. In many cases, the overall percent­age of busi­ness require­ments that can be addressed today will be low. That is often due to either data quality issues in exist­ing vari­ables or because new require­ments were iden­ti­fied that don’t yet have data points. Luckily, the hard work you have put in so far will pay divi­dends by helping you deter­mine your current devel­op­ment needs.

If you have come up with insight­ful, new busi­ness require­ments and have a need to fix exist­ing items in your imple­men­ta­tion, there may be a large amount of imple­men­ta­tion work in your future. For many orga­ni­za­tions, this can be stress­ful since it means that tagging is needed which usually means working with your inter­nal devel­op­ment team. In general, I suggest that you start by iden­ti­fy­ing what you need to be imple­mented and then tackle these new items in phases. Start by using your new SDR to iden­tify which new data points will knock out the great­est number of busi­ness require­ments or the higher prior­ity ones. This will allow you to get the most bang for your buck out of your devel­op­ment resources.

Let’s use an example using the new SDR we have created over the last few posts. If you want to be able to answer the highest prior­ity require­ments, you can filter the sheet to only show items that are a 1 or 2 prior­ity and then hide any items that have a score of 4. In our sample sheet, that would show us this:

Here we can see that the first two items have the data points needed, but there are some issues with the data that need to be fixed. The remain­ing three items look like they need brand new data points to be added. There­fore, if we want to be able to tell our bosses that we can answer all 1 and 2 prior­ity items, we know exactly what we need from our devel­op­ment team. In this case, it looks like we need them to help fix some onsite search data points and to imple­ment new data points in the area of real-time chat. Having this infor­ma­tion is useful in helping your devel­op­ment team deter­mine which resources are needed and to see when they may be avail­able to help. While this may sound trivial, one of the worst things you can do to devel­op­ment teams is ask for resources and not provide any guid­ance on what work is needed. But by lever­ag­ing the scoring and audit­ing you performed in past posts, you can now have a reason­able dialog with your devel­op­ment team and hope­fully ease the way to getting their assis­tance.

Action Items

Your task for this post is to iden­tify what items you think would most help your team meet the needs of the orga­ni­za­tion. To do this you will:

  • Make sure you have scores and prior­i­ties for all of your busi­ness require­ments
  • Filter your sheet in a way that makes sense to your team to iden­tify which items are most impor­tant to fix or imple­ment next
  • Begin a conver­sa­tion with your devel­op­ment team to discuss resources and time­lines

In the next post, I will share my advice on making sure you know exactly HOW to imple­ment any new items needed in your imple­men­ta­tion.

We’re here to help you through this.

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