Adobe recent­ly had a major upgrade to the Adobe Dynam­ic Tag Man­ag­er soft­ware – an even tighter inte­gra­tion with Adobe’s test­ing and tar­get­ing toolset: Adobe Tar­get. We’ve been look­ing for­ward to con­tin­ued inte­gra­tion of Adobe’s soft­ware plat­forms into DTM and this was yet anoth­er excit­ing one enhance­ment! Read below to learn about the changes, how you can make the most of them, and our expe­ri­ence deploy­ing them for our hun­dreds of Adobe DTM clients!

The Tar­get tool is Adobe’s most pow­er­ful way to enable data-dri­ven mar­ket­ing on your site. As you prob­a­bly know, Adobe Target’s toolset grants its users the abil­i­ty to do A/B..n and Mul­ti­vari­ate Tests via tar­get­ed audi­ence seg­ments. The inte­gra­tion with Adobe Ana­lyt­ics through the Adobe Mar­ket­ing Cloud and Mas­ter Mar­ket­ing Pro­file has enabled an even more pow­er­ful abil­i­ty to have ful­ly inte­grat­ed data across your solu­tions. The Ana­lyt­ics Archi­tects and Data Sci­en­tists at Search Dis­cov­ery have been mak­ing the most of this inte­gra­tion by deploy­ing both toolsets via DTM for a while now, but we’re excit­ed about the lat­est news from Adobe on the improved inte­gra­tion, here are the highlights:

Native integration with Target

You can now access and deploy your mbox.js file direct­ly from DTM. No need to down­load, copy, paste! Plus you can have the JS man­aged direct­ly in DTM, which means 1-click upgrades to the lat­est and great JS file!

Automatic timing

Since you’re work­ing com­plete­ly in Adobe’s Mar­ket­ing Cloud, the deliv­ery of con­tent is con­tin­u­ous from request through to deploy­ment. DTM han­dles tim­ing of con­tent loads to guar­an­tee zero oppor­tu­ni­ty for that nasty con­tent flicker.

Global Target Mbox Parameters

If you’re look­ing to send extend­ed data to Tar­get (and why wouldn’t you be?) it’s as easy as click­ing and sav­ing. All of your DTM Data Ele­ments are avail­able to push to Tar­get and can be set as Glob­al Para­me­ters for your glob­al Tar­get mbox, which means the tool sends the data to Tar­get with all requests used by Tar­get Stan­dard. The goal of this new fea­ture is to ensure data con­fi­dence across all your plat­forms with­out any JavaScript deploy­ment since the Data Ele­ments are already built!

When you first launch DTM, you’ll notice the dif­fer­ences in the Adobe Tar­get tool con­fig­u­ra­tion screen right away. Try to con­tain your excite­ment, here’s a screenshot:

Adobe Target Tool - DTM

Note that you now have the abil­i­ty to host the Mbox.js file right in DTM – which SDI high­ly rec­om­mends enabling. We’ve already deployed the new Tar­get inte­gra­tion via DTM for sev­er­al clients with­out issue. You do still have the abil­i­ty to edit this JS by switch­ing to the Cus­tom radio button.

Final­ly, here are some stan­dard Data Ele­ments that we rec­om­mend mak­ing Glob­al Mbox Para­me­ters. This will help guar­an­tee that your most impor­tant seg­men­ta­tion data is sent to Tar­get with­out an oppor­tu­ni­ty to for­get the next time you set up a new test.

  • Prod­uct Infor­ma­tion (Name, SKU, Price, etc)
  • Cam­paign Information
  • Cus­tomer Seg­men­ta­tion (Audi­ence, Demo­graph­ics, etc)

Important:

With all major changes to Adobe DTM, be sure to test in your stag­ing envi­ron­ments and pro­duc­tion envi­ron­ment using Search Discovery’s DTM Switch Chrome brows­er plu­g­in.

Now go make the most of your Adobe Tar­get fea­ture set by deploy­ing to the Mar­ket­ing Stack with DTM!