We’re excit­ed about the recent launch of Google Buzz and want to offer our insights and pre­dic­tions on how Buzz will affect you. On Tues­day, Feb­ru­ary 9, Google launched Buzz. Buzz is a vehi­cle for orga­niz­ing and shar­ing the wide array of social infor­ma­tion on the web includ­ing updates, pho­tos, and videos.

Buzz is cus­tomiz­able and can pull infor­ma­tion from YouTube, Picas­sa, Twit­ter, Google Read­er, Flickr, and Google Chat. This idea of pulling social infor­ma­tion from var­i­ous sources into a live feed is sim­i­lar to the exist­ing tech­nol­o­gy from Microsoft and Yahoo!. Yahoo! Buzz was cre­at­ed over two years ago, and Microsoft released its Today page in Jan­u­ary 2009.

Key Takeaways

Google Buzz is still in its devel­op­ment stage from a search engine stand­point. We antic­i­pate there will be sev­er­al paid and nat­ur­al search oppor­tu­ni­ties to cap­i­tal­ize on in the near future.  When Gmail was intro­duced, Google ads had not yet been inte­grat­ed.  Google ads are now part of Gmail and have become a huge paid search con­tent tar­get­ing oppor­tu­ni­ty for many of our clients. This mon­e­ti­za­tion may also occur with Buzz.

Since its release, we’ve won­dered if Buzz updates would work their way into the nat­ur­al list­ings sim­i­lar to how Twit­ter updates are now.  As of Feb­ru­ary 12, we are see­ing this has become the case.

Buzz is well-posi­tioned to help users keep on top of rel­e­vant activ­i­ty among their com­mu­ni­ty, and if exe­cut­ed well, presents a tremen­dous con­tex­tu­al adver­tis­ing oppor­tu­ni­ty. The emo­tion­al con­nec­tion of a friend talk­ing about some­thing relat­ed to your prod­uct or ser­vice is a small endorse­ment that mar­ket­ing can’t accom­plish, and the oppor­tu­ni­ty to estab­lish a social pres­ence in a neg­a­tive pub­lic­i­ty sit­u­a­tion (by adver­tis­ing against neg­a­tive-sen­ti­ment men­tions of your brand or ser­vice) is tremen­dous­ly pow­er­ful.

Search Dis­cov­ery is excit­ed about this poten­tial oppor­tu­ni­ty to expose our clients to a rel­e­vant social media mar­ket­place, so please con­tact us with any ques­tions you may have.

Additional Resources

Fol­low the links below for more infor­ma­tion: