We’re excited about the recent launch of Google Buzz and want to offer our insights and predic­tions on how Buzz will affect you. On Tuesday, Febru­ary 9, Google launched Buzz. Buzz is a vehicle for orga­niz­ing and sharing the wide array of social infor­ma­tion on the web includ­ing updates, photos, and videos.

Buzz is customiz­able and can pull infor­ma­tion from YouTube, Picassa, Twitter, Google Reader, Flickr, and Google Chat. This idea of pulling social infor­ma­tion from various sources into a live feed is similar to the exist­ing tech­nol­ogy from Microsoft and Yahoo!. Yahoo! Buzz was created over two years ago, and Microsoft released its Today page in January 2009.

Key Takeaways

Google Buzz is still in its devel­op­ment stage from a search engine stand­point. We antic­i­pate there will be several paid and natural search oppor­tu­ni­ties to capi­tal­ize on in the near future.  When Gmail was intro­duced, Google ads had not yet been inte­grated.  Google ads are now part of Gmail and have become a huge paid search content target­ing oppor­tu­nity for many of our clients. This mone­ti­za­tion may also occur with Buzz.

Since its release, we’ve wondered if Buzz updates would work their way into the natural list­ings similar to how Twitter updates are now.  As of Febru­ary 12, we are seeing this has become the case.

Buzz is well-posi­tioned to help users keep on top of rele­vant activ­ity among their commu­nity, and if executed well, presents a tremen­dous contex­tual adver­tis­ing oppor­tu­nity. The emotional connec­tion of a friend talking about some­thing related to your product or service is a small endorse­ment that market­ing can’t accom­plish, and the oppor­tu­nity to estab­lish a social pres­ence in a nega­tive public­ity situ­a­tion (by adver­tis­ing against nega­tive-senti­ment mentions of your brand or service) is tremen­dously power­ful.

Search Discovery is excited about this poten­tial oppor­tu­nity to expose our clients to a rele­vant social media market­place, so please contact us with any ques­tions you may have.

Additional Resources

Follow the links below for more infor­ma­tion: