Start with Why?
Why are you considering changing products? In my experience, most organizations looking for new products are struggling for other reasons
and the product is simply a “convenient” thing to change. The problem with switching products without examining why you’re doing it is twofold. First, far from “convenient,” switching products can require massive effort and costly time. Second, if you’re switching products as an excuse to gloss over real problems that your organization might have with analytics, you’ll find that those same problems still exist, even when you’ve implemented the new product.
To ensure that you’re seeking a change for productive reasons, conduct a thorough analytics implementation audit
of your current product before going too far down the road of selecting a new one. Perhaps you have the correct tool, but it’s been poorly implemented. Or maybe you do, in fact, need a different tool. Data from your implementation audit can guide your best path forward.