Introducing The SDI Toolkit

by | Mar 22, 2018

Oh, that moment when Q gives 007 the iconic 1964 Aston Martin DB5, the first of so many vehi­cles equipped to the hilt with extra special features. Thank you Q, not only for supply­ing a extra­or­di­nary vehicle to 007, but also for supply­ing a vehicle for the intro­duc­tion of the SDI toolkit, an extra­or­di­nary exten­sion for Launch, by Adobe.

You’ll find the SDI Toolkit in the Exten­sion Catalog of Launch, by Adobe.  Just look for the SDI rock­et­ship or enter “SDI Toolkit” in the search box. I know what you’re think­ing… “Good­ness that’s sexy, but what can it do?”

Bond was prob­a­bly think­ing the same thing. Rest assured, because that unas­sum­ing car came from Q, and this unas­sum­ing exten­sion was devel­oped by Search Discovery, wondrous features await!

Let’s kick the tires by click­ing the “Install” button. Imme­di­ately, we see that there is quite a bit of func­tion­al­ity packed into the toolkit. So much, in fact, that I had to move to my big monitor just to take the screen­shot! Even then, there are four tabs to describe all the great features that this exten­sion provides. Read on for the full scoop!
The SDI Toolkit extends Launch, by Adobe by providing four brand new Data Element types.

The Data Element Trans­la­tor is the first of these new types. This one allows you to pipe the value of one data element (like a country code) through a table lookup to produce the appro­pri­ate matched value. Below is an example of the %dd_country% data element’s value as the driver to produce the country-specific Adwords Conver­sion ID. Now we use %Adwords_Conversion_ID% in our custom HTML, and we have a single rule in place of seven, without writing a line of code.

The Launch Build Info data element type extends Launch, by Adobe by expos­ing vari­ables for use in data collec­tion and condi­tional logic in rules. For example, Launch Build Info : envi­ron­ment allows you to know which envi­ron­ment you are in (dev, stage, prod) so you can take action accord­ingly.

We see this as being super helpful when piped through the Data Element Trans­la­tor to set pixel account IDs and such, based on the oper­at­ing envi­ron­ment. Maybe this feature’s not as surpris­ing as concealed head­lamp machine guns, but it gets the job done.

Today we take in-car navi­ga­tion pretty much for granted. In 1964, the idea was mind-blowing. We hope that SDI Toolkit’s Malformed URL Error data element type will both blow your mind AND become the new normal when it comes to closing the loop on bad campaign track­ing due to poorly constructed query strings. This new data element type detects eight common errors in URLs and query strings and provides four differ­ent options for feed­back. As a bonus conve­nience, the SDI Toolkit provides a new Condi­tion type, which will return true if any malfor­ma­tions are detected.
When 007 wanted to deploy a little obfus­ca­tion, Q made it happen with the DB5’s smoke screen. When you want to protect your customer’s infor­ma­tion, the SDI Toolkit makes it happen with the new One Way Hash data element type. Just feed it with your customer ID, and it gives back a 64-char­ac­ter SHA256 hash. This is just what you need to securely feed customer IDs into the Adobe Expe­ri­ence Cloud ID service to enable cross device stitch­ing.
The SDI Toolkit provides Swipe Events for Mobile

Up? Down? Right? Left? Eject Passen­ger? Q covered it all for 007 in the DB5. The SDI Toolkit covers the first four when it comes to the new Swipe Gesture event type. Now you can write rules trig­gered by any (or all) of the four Swipe gestures on mobile. If you like this, Swipe Right, and we’ll know that you did!

The SDI Toolkit provides four new Actions

Launch, by Adobe has pretty much covered all the bases when it comes to refer­enc­ing persisted values. Adobe DTM had cookie-based data elements. Launch now has session­Stor­age- and local­Stor­age-based data elements. With the SDI Toolkit, four new Action types allow you to use the UI and fully config­ure the setting and removal of cookies, session­Stor­age, and local­Stor­age values. We’ve put all the controls right at your finger­tips.

The road ahead…
Q’s 1964 Aston Martin DB5 was a very impres­sive vehicle, but it was only the first in a long line of 007 vehi­cles and gadgets provided by the quar­ter­mas­ter over the years. As such, we hope that the SDI Toolkit, though impres­sive and useful as it stands, is just the start of things to come.

Explore all of the ways Search Discovery can help you with Launch, by Adobe.