By Jordan Silton, SEO Strate­gist

This morning, Google sent out a notice to all AdWords adver­tis­ers announc­ing the launch of a new target­ing func­tion­al­ity for tablet devices.  Currently, tablets such as the iPad, Samsung Galaxy Tab, and Motorola Zoom are included in the cate­gory “iPhones and other mobile devices with full Inter­net browsers”.  Users behave differ­ently on tablets than other mobile devices, so this is a welcomed cate­gory improve­ment for AdWords target­ing.  Below is the full announce­ment from Google:

Dear AdWords Adver­tiser,

We are pleased to announce that in the coming weeks we will be launch­ing new target­ing func­tion­al­ity in your Google AdWords account. To give you greater control over your ads, we are chang­ing the way you can target tablet devices such as the Apple iPad, the Samsung Galaxy Tab or the Motorola Xoom. The ‘Tablets with full browsers’ check box will be located on your ‘Settings’ tab under ‘Networks and Devices’ and will enable you to select more precisely which types of devices and oper­at­ing systems will display your AdWords ads.

Showing Your Ads on Tablet Devices
Ads on tablet devices provide a similar user expe­ri­ence to ads on desktop devices and are an effec­tive way to reach tablet users. In the coming weeks, your ads will auto­mat­i­cally begin showing on tablet devices and no further action will be neces­sary on your part. Please note that this change may result in an increase in costs to your AdWords campaigns. If you don’t want your ads to appear on tablet devices, you will be able to specify this pref­er­ence in your device target­ing settings. Once the new tablet target­ing func­tion­al­ity is avail­able, we will display a message in your AdWords account with a link to step-by-step instruc­tions for adjust­ing your device target­ing settings.

Measur­ing Results
You’ll be able to review how many clicks and impres­sions you receive from tablet devices for each campaign, ad group, keyword and ad on the ‘Campaigns’ tab in your AdWords account. Just select the ‘Device’ option under the ‘Segment’ drop down and view your report.

We are constantly working to provide our adver­tis­ers with better target­ing capa­bil­i­ties for their AdWords campaigns. We hope that these new target­ing options will enable you to success­fully connect with your customers across a variety of devices and plat­forms.

Sincerely,
The Google AdWords Team