Traversing Data Strategy: Your Path to Success

by Jul 10, 2018

Ever wonder what goes into creating a customized Data Strategy that can help your entire enterprise? Walk this way.

In today’s busi­ness envi­ron­ment, data reflects specific connec­tions between you, your audi­ence, and events along your customer’s journey. Data can make sense of those connec­tions and events, by not only under­stand­ing where customers have been — but where they’re going. Finding the signal through the noise in your legions of data will help you journey toward an executable data strat­egy.

If you have a data-utiliz­ing busi­ness strat­egy that has failed to deliver ROI or maybe a strat­egy that you enthu­si­as­ti­cally created but every­one has since just forgot­ten about, perhaps it’s time to consider collab­o­rat­ing to create a data strat­egy that actu­ally works for you to drive action. Here is a close look at each of our proven data strat­egy services, through which we help you navi­gate the chal­lenges and oppor­tu­ni­ties in your unique data ecosys­tem.

Plan for your Desired Outcomes

The start­ing point for any solid data strat­egy is begin­ning with the end in mind. We call this iden­ti­fy­ing your Desired Outcomes. It requires visu­al­iz­ing what you want to accom­plish and assess­ing whether or not you have the vision, capa­bil­i­ties, and resources to get there.

Search Discovery helps clients iden­tify Desired Outcomes by first under­stand­ing each organization’s mission and goals. Then we strate­gize what’s possi­ble. We do this through facil­i­tated Discovery Work­shops, onsite inter­views, process deep dives, and resource and capa­bil­ity assess­ments, which enable us to help you find purpose in your data.  

The Discovery Workshop Approach

No single stake­holder in your busi­ness should hold the reins to your entire data strat­egy. It takes a village. While some may possess the vision, others hold the knowl­edge of where the data lives and how to access it. Others still aggre­gate and analyze data to make sense of the disparate parts. Because of these multi­ple stake­hold­ers, Search Discovery recom­mends a collab­o­ra­tive work­shop approach to devel­op­ing a data strat­egy. In the typical work­shop, our team will facil­i­tate a guided discus­sion about what matters most to your busi­ness. By under­stand­ing the current state of affairs and gaining a sense of planned and future initia­tives, we can help iden­tify prior­i­ties, set strate­gic direc­tion, and estab­lish a plan for acti­vat­ing your data and resources.

Data Strategy & Architecture Assessment

Most orga­ni­za­tions have data flowing in all direc­tions. Search Discovery’s Data Strat­egy & Archi­tec­ture Assess­ment will help you make sense of your data silos and deter­mine how data should feed your busi­ness deci­sions. This work will estab­lish data stew­ard­ship and gover­nance prac­tices by archi­tect­ing a solu­tion that safe­guards data and sets the stage for using data with purpose.

Data Storage

Data Trans­for­ma­tion

Data Visu­al­iza­tion

Data Sharing

The four main areas we address in our Strate­gic Archi­tec­ture Assess­ment include: Data Storage, Trans­for­ma­tion, Visu­al­iza­tion, and Sharing. Each of these elements is essen­tial to making data useful and we take the time to drill down into your systems and processes to assure an optimal approach.

Data Strategy Roadmap

Once you under­stand the data you have and archi­tect it for use, there needs to be a plan in place to make that happen. Data Strat­egy Roadmaps are just that: plans for using data with purpose. We will help you under­stand how your vision aligns with Executable Data Strate­gies and which ecosys­tem compo­nents you’ll need to utilize — or develop — to make your vision a reality. Our Data Strat­egy Roadmaps set the course for actions and owner­ship for using data tomor­row and into the fore­see­able future.

Inter­ested in build­ing your own Data Strat­egy Roadmap and using your data as a strate­gic asset to help drive your busi­ness? Reach out to learn more about how we can help.

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