Kyle Ikeda

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Kyle Ikeda
Platform Engineer

Kyle joined Search Discovery 2 years ago after working 5 years for a Fortune 500 financial services company. He works remotely based out of the San Francisco Bay Area, and has over 7 years of digital marketing experience. He is an expert in analytics and tag management tools such as Google Analytics, Tag Manager, DataStudio, Adobe Analytics, Launch, and DTM. He’s implemented and maintained solutions for network communications, pharmaceutical, banking, real estate, food, and services industries.

GET TO KNOW KYLE
If you won the lottery, what is the first thing you would do?
Invest most of it and share the rest with family, friends and charities.
If you could be any fictional character, who would you choose?
Iron Man. He loves technology and cars, and I suppose saving the world is pretty cool too.
Where is the best place you’ve traveled to and why?
Switzerland. Whether you visit the tourist hotspots or wander the roads less traveled, you’ll find amazing views to soak up.
What three traits define you?
Strategic, Practical, and Curious.
What is something that you recently learned?
I’ve learned about Adobe Launch and what it takes to fully migrate from DTM. Having a lot of experience with Google Tag Manager already, I believe it’s important for me to be knowledgeable and flexible with both platforms to support our clients.
What is an important/cool trend you see in our industry today?
Data is the world’s most expensive resource. Personally it is great to see user data privacy laws go into effect like GDPR and CCPA, but for our work it does present some new challenges we’ll have to navigate.
What 3 words would you use to describe Search Discovery?
Knowledgeable, Helpful, and Pioneers.
Our purpose is to help people thrive. Describe a transformation you’ve experienced in your time at SDI?
When I first joined SDI I had limited knowledge with Google Analytics, Tag Manager, AdWords, Optimize and DataStudio. Now I’ve been able to expand my knowledge and experience to Adobe Analytics, Launch, DTM, Target and Domo.
What’s your favorite thing about working at Search Discovery?
The support system. Knowing that I can reach out to anyone when I need help and they will take the time to help when needed!
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