We explain why Bounce Rate in Google Analytics 4 got removed, what the alternative metrics are, and how to transition to the new engagement metrics.
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What is Google Analytics 4? We explain Google’s new platform, discuss its implications, benefits, challenges, & what you need to know. See how we can help you get started with GA4!
Search Discovery’s Apollo Solution for analytics management system is a finalist for a Quantie Award! Read more about our Apollo program and why you should vote for this solution!
We review Adobe’s new and exciting Experience Platform and Customer Journey tools. Read below to understand how we can help you make the best of them!
We discuss recent browser privacy updates and their expected impacts on the marketing world. See how we can help you navigate privacy changes!
We review the recent changes Apple has made with the iOS14 update and its effect on data collection and mobile measurement. Read more to understand these critical updates and your next steps.
Common Mistakes When Running A/B Tests There are a few. When running a test, there are multiple places where one can misstep to put the test, and the program, in jeopardy: Peeking at your test. If you have set up a beautiful fixed horizon A/B test, but then you peek for results and call it