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There’s a lot to learn about the Adobe Experience Platform. This post gives you some easy-to-understand basics to help ground your team and begin to inform your migration to AEP.
What’s R Got to do with it? Introducing ‘adobeanalyticsr’, an R package for Adobe Analytics API v2.0
Search Discovery reveals adobeanalyticsr for Adobe Analytics API v 2.0 and the benefits of this mighty package for the data analyst focused on productivity, efficiency & results.
Learn about changes to Facebook Advertising after Apple’s iOS 14 release, including conversion tracking and targeting challenges. Search Discovery can help.
Learn how conversion modeling works in Google Analytics 4 so you can make important business decisions.
Utilizing event-driven data layers is beneficial for modern, best practice, data collection. Search Discovery’s multi-part data layer guide will help you with implementation and management.
Each year, the analytics industry recognizes individuals, teams, and technology that make a difference for their excellence in data analytics. Search Discovery and two of our team members join the finalists October 5-7, 2021 at the DAA OneConference.
Media RCT experiments can solve media attribution & measurement issues. Learn how to use randomized controlled trials to elevate your marketing plan.