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How To Health Check Your Media Attribution Models: Randomized Controlled Trials

For advertisers, the new loss of third-party cookies creates gaps in media attribution models, so media result measurements become inaccurate. A randomized Controlled Trial (RCT, or “Randomized Control Testing”) is a data science method we use to solve these problems for marketing teams.

What is Datorama

Marketing Reporting and Automation with Datorama

Market Basket Analysis (MBA) is a popular rule-based machine learning technique that can provide product recommendations to customers. This post shows you how to pull and wrangle the transactional data from the Google Analytics API.

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How To Get Started in Digital Marketing

Before starting a career in digital marketing, learn the different roles and get some practical advice. Here are tips for on-the-job success.

Market-Basket-Analysis

Using Market Basket Analysis in GA

Market Basket Analysis (MBA) is a popular rule-based machine learning technique that can provide product recommendations to customers. This post shows you how to pull and wrangle the transactional data from the Google Analytics API.

Demystifying-MVT

Demystifying Multivariate Testing

Question: Four test subjects walk into a bar. The 1st wears a shirt and shoes. The 2nd wears a shirt but no shoes. The 3rd wears shoes but no shirt. The 4th wears no shirt and no shoes. Which ones got a drink?
Answer: Unfortunately, none of them accepted cookies, so we’ll never know.

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