In 2021, there were many privacy changes that will continue to shape how we do marketing and analytics in 2022. Check out the most impactful data privacy trends of 2021.
This year, many trends emerged in data analytics, but data privacy was a recurring theme. Learn why ‘privacy’ is Search Discovery’s 2021 analytics word of the year.
This 2nd post in the event-driven data layer for Adobe series shows how to use Search Discovery’s Data Layer Manager (DLM) extension for Adobe Launch to create a “computed state.”
As cookies disappear, it’s more important than ever to learn the difference between client- and server-side testing and some use cases for leveraging each method. We’re here to fix the confusion.
There’s a lot to learn about the Adobe Experience Platform. This post gives you some easy-to-understand basics to help ground your team and begin to inform your migration to AEP.
Search Discovery reveals adobeanalyticsr for Adobe Analytics API v 2.0 and the benefits of this mighty package for the data analyst focused on productivity, efficiency & results.
Learn about changes to Facebook Advertising after Apple’s iOS 14 release, including conversion tracking and targeting challenges. Search Discovery can help.
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