THE LATEST THINKING
FROM OUR TEAM
Media RCT experiments can solve media attribution & measurement issues. Learn how to use randomized controlled trials to elevate your marketing plan.
Apple’s iOS 15 update comes as marketers and analysts prepare for the holiday season. Learn which common KPIs and tracking analytics are impacted.
Search Discovery celebrates the importance of our people and our core values in building our culture. Learn more!
In this installation of our data governance series, we tell you the 5 simplest steps to implementing a data governance framework. Learn about it now!
If you’re interested in becoming Google certified, it’s likely that you have a few questions. This post is for marketers and analysts who want to know the ins and outs of getting started with Google’s digital marketing certifications.
Like your laundry, all your data needs to be cleaned, touched, managed, and removed from the darn kitchen table. Use a data governance framework for this.
Components of a Good Test Plan, or Hypothesis Prioritization & Gantt Charting Does Not a Test Plan Make
The step after prioritization but before test launch is often skipped. We explain the components of a good test plan (& test plan documentation!) in this first-in-series post about fostering a test & learn culture.