What is GA4

What is Google Analytics 4 (GA4) Breaking News!

What is Google Analytics 4? We explain Google’s new platform, discuss its implications, benefits, challenges, & what you need to know. See how we can help you get started with GA4!


Apollo Quanties Nomination

Search Discovery’s Apollo Solution for analytics management system is a finalist for a Quantie Award! Read more about our Apollo program and why you should vote for this solution!

Future of Adobe Analytics

The Future of Adobe Analytics

We review Adobe’s new and exciting Experience Platform and Customer Journey tools. Read below to understand how we can help you make the best of them!

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The New Reality – Data Collection in iOS14

We review the recent changes Apple has made with the iOS14 update and its effect on data collection and mobile measurement. Read more to understand these critical updates and your next steps.

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How (and Why!) To Monitor Your Tests

Common Mistakes When Running A/B Tests There are a few. When running a test, there are multiple places where one can misstep to put the test, and the program, in jeopardy: Peeking at your test. If you have set up a beautiful fixed horizon A/B test, but then you peek for results and call it

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