Top 2021 Data Privacy Trends

In 2021, there were many privacy changes that will continue to shape how we do marketing and analytics in 2022. Check out the most impactful data privacy trends of 2021.

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2021 Analytics Word of The Year: Privacy

This year, many trends emerged in data analytics, but data privacy was a recurring theme. Learn why ‘privacy’ is Search Discovery’s 2021 analytics word of the year.


Client-side vs. Server-side Testing: Which Should I Use?

As cookies disappear, it’s more important than ever to learn the difference between client- and server-side testing and some use cases for leveraging each method. We’re here to fix the confusion.

What is the Adobe Experience Platform and how will it prepare your business for the future. Read on to learn what you need to know right now.

What Is The Adobe Experience Platform (AEP)?

There’s a lot to learn about the Adobe Experience Platform. This post gives you some easy-to-understand basics to help ground your team and begin to inform your migration to AEP.

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