THE LATEST THINKING
FROM OUR TEAM
What Is The Adobe Experience Platform (AEP)?
There’s a lot to learn about the Adobe Experience Platform. This post gives you some easy-to-understand basics to help ground your team and begin to inform your migration to AEP.
What’s R Got to do with it? Introducing ‘adobeanalyticsr’, an R package for Adobe Analytics API v2.0
Search Discovery reveals adobeanalyticsr for Adobe Analytics API v 2.0 and the benefits of this mighty package for the data analyst focused on productivity, efficiency & results.
Timely Answers For “What’s Going On With Facebook Advertising?”
Learn about changes to Facebook Advertising after Apple’s iOS 14 release, including conversion tracking and targeting challenges. Search Discovery can help.
How Conversions are Modeled in Google Analytics 4
Learn how conversion modeling works in Google Analytics 4 so you can make important business decisions.
A Guide For Event-Driven Data Layers: Terms and Context (Post 1)
Utilizing event-driven data layers is beneficial for modern, best practice, data collection. Search Discovery’s multi-part data layer guide will help you with implementation and management.
Search Discovery is a Three-Time Quantie Award Finalist for Top Small Agency
Each year, the analytics industry recognizes individuals, teams, and technology that make a difference for their excellence in data analytics. Search Discovery and two of our team members join the finalists October 5-7, 2021 at the DAA OneConference.
We’ve All Got ‘Em: Marketing Problems that an RCT Study Can Solve
Media RCT experiments can solve media attribution & measurement issues. Learn how to use randomized controlled trials to elevate your marketing plan.
