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DataCollectionios14 2

The New Reality – Data Collection in iOS14

We review the recent changes Apple has made with the iOS14 update and its effect on data collection and mobile measurement. Read more to understand these critical updates and your next steps.

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How (and Why!) To Monitor Your Tests

Common Mistakes When Running A/B Tests There are a few. When running a test, there are multiple places where one can misstep to put the test, and the program, in jeopardy: Peeking at your test. If you have set up a beautiful fixed horizon A/B test, but then you peek for results and call it

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Article Tracking: Analysis and Solutions

We list problems with current written media-tracking metrics and provide a solution. We detail the benefits of our solution and what is needed to implement it.

Calling It CRO

Should We Be Calling It CRO?

We discuss the maturation of CRO, what to focus on when optimizing, and the skills required for success. See how we can help your CRO process!

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