Business intelligence refers to 1.) the ability to analyze data, 2) the ability to use data to inform decisions, and 3.) the ability to use data to drive action for our business.
THE LATEST THINKING
Understand the impact of your digital marketing efforts through data attribution, pitfalls to avoid, and tips on getting started.
In this step-by-step guide, we show you how to create a check out funnel in Google Data Studio to understand checkout flow and dropoff.
We explain what data integration is, how it works, why it’s incredibly important, common approaches, and how integration can help modern businesses succeed.
We share 10 best practices that reduce long-term challenges and set you up for efficient and flexible data transformations within Domo.
Introducing The Sequential Test Calculator, an A/B testing tool providing experimenters with a responsible way to peek at test results and optimize run times.
We discuss the third major overhaul of Google Analytics and what the transition from Universal Analytics to Google Analytics App + Web means for webmasters.