THE LATEST THINKING
FROM OUR TEAM
How To Health Check Your Media Attribution Models: Randomized Controlled Trials
For advertisers, the new loss of third-party cookies creates gaps in media attribution models, so media result measurements become inaccurate. A randomized Controlled Trial (RCT, or “Randomized Control Testing”) is a data science method we use to solve these problems for marketing teams.
Birdwatching for Marketers: What Google’s FLoC & FLEDGE Mean for You
Consumer-driven privacy has marketers thinking of innovative ways to target their customers in a world without third-party cookies. Learn what’s new in Google Chrome, including FloC and FLEDGE.
Marketing Reporting and Automation with Datorama
Market Basket Analysis (MBA) is a popular rule-based machine learning technique that can provide product recommendations to customers. This post shows you how to pull and wrangle the transactional data from the Google Analytics API.
Learn How Apollo Can Help Improve Your Adobe Analytics Implementation at Adobe Summit!
Join us at Adobe Summit 2021 and see how the new Apollo platform can improve your Adobe Analytics implementation.
How To Get Started in Digital Marketing
Before starting a career in digital marketing, learn the different roles and get some practical advice. Here are tips for on-the-job success.
Using Market Basket Analysis in GA
Market Basket Analysis (MBA) is a popular rule-based machine learning technique that can provide product recommendations to customers. This post shows you how to pull and wrangle the transactional data from the Google Analytics API.
Demystifying Multivariate Testing
Question: Four test subjects walk into a bar. The 1st wears a shirt and shoes. The 2nd wears a shirt but no shoes. The 3rd wears shoes but no shirt. The 4th wears no shirt and no shoes. Which ones got a drink?
Answer: Unfortunately, none of them accepted cookies, so we’ll never know.
