How To Utilize the TikTok Ads Library
Lydia Zhao, Digital Marketing Associate
09/28/2022
Learn more about the TikTok Ads Library and how to more effectively optimize advertising strategies for your brand.
THE LATEST THINKING
Handy Timeline of Anticipated Data Privacy News, Events & Policy Updates
Cory Underwood, Analytics Engineer
09/22/2022
Data privacy news moves fast! Stay ahead of privacy policy updates and anticipated data privacy events with this handy near-future timeline.
Talk Adobe to Me | Adobe Experience Platform Works with Google, Too!
Katie Ellis, Senior Digital Marketing Manager
09/20/2022
Does Adobe integrate with Google Analytics? You bet. Learn how the Adobe Experience Platform—CJA specifically—works with GA4 in a use case to create personalized lead follow-up emails. First in a series.
Use Data Build Tool (dbt) for Data Transformation, Improved Workflows & More
Erin Encinias, Associate Data Engineer
09/19/2022
Increasingly popular, dbt enables swift data transformation & data modeling from data warehouse stores, and it transforms the analytics engineering workflow. Learn more.
When to Consider Adobe Customer Journey Analytics (CJA) – Part 2
Jim Gordon, Analytics Architect and Katie Ellis, Senior Digital Marketing Manager
09/16/2022
Explore the Adobe Customer Journey Analytics solution to learn about customer journey analysis, what differentiates Adobe CJA, common use cases & types of customer data used, and more! Post 2 of 2.
Information Overload and the Role of Data Science Part 1: Cognition
Rob Eidson, Senior Business Intelligence Manager
09/15/2022
Cognition in the information age has changed. This is post 1 of 4 exploring data science as a cure for information overload & a key to data-powered performance.
Data Security vs. Data Privacy: What’s the Difference for Your Business
Cory Underwood, Analytics Engineer
09/14/2022
Learn the key differences between data security, data privacy, and data protection and what each of these concepts means for your business in terms of planning and compliance efforts.
