THE LATEST THINKING
FROM OUR TEAM
We’ve All Got ‘Em: Marketing Problems that an RCT Study Can Solve
Media RCT experiments can solve media attribution & measurement issues. Learn how to use randomized controlled trials to elevate your marketing plan.
IOS 15 Release | How It Affects You
Apple’s iOS 15 update comes as marketers and analysts prepare for the holiday season. Learn which common KPIs and tracking analytics are impacted.
A Celebration of Our People and Our Core Values
Search Discovery celebrates the importance of our people and our core values in building our culture. Learn more!
Five Steps to Implement a Data Governance Framework
In this installation of our data governance series, we tell you the 5 simplest steps to implementing a data governance framework. Learn about it now!
The Digital Marketer’s Guide to Google Certifications
If you’re interested in becoming Google certified, it’s likely that you have a few questions. This post is for marketers and analysts who want to know the ins and outs of getting started with Google’s digital marketing certifications.
Data Governance and Big Data: Why Data Governance is Important
Like your laundry, all your data needs to be cleaned, touched, managed, and removed from the darn kitchen table. Use a data governance framework for this.
Components of a Good Test Plan, or Hypothesis Prioritization & Gantt Charting Does Not a Test Plan Make
The step after prioritization but before test launch is often skipped. We explain the components of a good test plan (& test plan documentation!) in this first-in-series post about fostering a test & learn culture.
