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Apollo Product Demonstration Webinar

Come to this webinar to see how the new Apollo platform can improve your digital analytics implementation.

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How To Health Check Your Media Attribution Models: Randomized Controlled Trials

For advertisers, the new loss of third-party cookies creates gaps in media attribution models, so media result measurements become inaccurate. A randomized Controlled Trial (RCT, or “Randomized Control Testing”) is a scientific method we use to solve these problems for marketing teams.

What is Datorama

Marketing Reporting and Automation with Datorama

Market Basket Analysis (MBA) is a popular rule-based machine learning technique that can provide product recommendations to customers. This post shows you how to pull and wrangle the transactional data from the Google Analytics API.

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How To Get Started in Digital Marketing

Before starting a career in digital marketing, learn the different roles and get some practical advice. Here are tips for on-the-job success.

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