THE LATEST THINKING
FROM OUR TEAM
How Conversions are Modeled in Google Analytics 4
Learn how conversion modeling works in Google Analytics 4 so you can make important business decisions.
A Guide For Event-Driven Data Layers: Terms and Context (Post 1)
Utilizing event-driven data layers is beneficial for modern, best practice, data collection. Search Discovery’s multi-part data layer guide will help you with implementation and management.
Search Discovery is a Three-Time Quantie Award Finalist for Top Small Agency
Each year, the analytics industry recognizes individuals, teams, and technology that make a difference for their excellence in data analytics. Search Discovery and two of our team members join the finalists October 5-7, 2021 at the DAA OneConference.
We’ve All Got ‘Em: Marketing Problems that an RCT Study Can Solve
Media RCT experiments can solve media attribution & measurement issues. Learn how to use randomized controlled trials to elevate your marketing plan.
IOS 15 Release | How It Affects You
Apple’s iOS 15 update comes as marketers and analysts prepare for the holiday season. Learn which common KPIs and tracking analytics are impacted.
A Celebration of Our People and Our Core Values
Search Discovery celebrates the importance of our people and our core values in building our culture. Learn more!
Five Steps to Implement a Data Governance Framework
In this installation of our data governance series, we tell you the 5 simplest steps to implementing a data governance framework. Learn about it now!
