Welcome to our FREE optimization tool hub! We designed these tools to help you make better testing decisions and educate your team and stakeholders. Be sure to check out accompanying blog posts and video tutorials.
Since we receive regular requests for updates, we update these tools regularly! We also create new tools as we uncover needs, so bookmark this page and check back often or fill out the contact form below to be notified of updates and additions,
This simulator is designed to illustrate the difference between an observed result in an A/B test and the actual/true value (which is completely unknowable, but extremely useful to think about).