- 550+ sites in <8 mo
- $375K annual savings
- Enabled aligned processes for quick reactions, adaptive sales strategies, and valuable insights collection
- Facilitated structured communication between internal and field teams
- Prepared organization for future launches with new, high-quality data
- 20-40% growth in YoY site traffic every year, for five years
- Developed a successful strategy to implement code accessibility measures
- Created a pre-release and on-boarding process initiative that led to optimized top positions for new product releases
- Immediate YoY ROAS impact during February transition period
- Revenue and ROAS figures outperformed 2016 every month in 2017
- 99% total revenue increase on 40% increased investment YoY
- 43% ROAS improvement for Michaels SEM program YoY
- Workshop feedback from team leaders and participants has been overwhelmingly positive.
- Built operational capacity of the Learning & Development Team, say cross-functional partners.
- Hypotheses, analyses, and test templates have improved for the participating teams.
- The training program has now expanded to cover nearly 500 participants and continues to grow.
Brand Awareness, Corporate Growth, Operational Efficiency, Sales Enablement, Media Optimization, ROI Improvement, Lower Cost per Acquisition/Cost per Lead, Budget Optimization
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