BI Tools - Selection & Evaluation

So you need to perform data analysis and share the insights with others in your organization. But which of the many Business Intelligence (BI) tools out there should you use? Which one can ingest and aggregate your data? Which one can help you create compelling visuals? And which one can easily share those visuals throughout your organization? Search Discovery can help you select the right BI tool for your organization.


Objective 3rd-party tool recommendation based on your organization's requirements and priorities

Implementation and training support

Detailed evaluations of strengths, risks, challenges, and considerations as you move forward toward implementation


Multinational Pharmaceutical Co. | Comprehensive Strategy Engagement
Top British multinational pharmaceutical company builds a center of excellence through comprehensive strategy engagement.

  • Released first production dashboards within 90 days
  • Built a center of data excellence.
  • Instilled an experimentation culture and optimization capability
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High Tech | Optimization Program Across Channels
Insights from personalization program drive business growth, novel opportunities, and incredible media spend savings.

  • Drove 11% growth of registrations
  • 388 net new contacts, opportunity valued at nearly $7.7MM
  • Potential of $1MM cost savings in media spend
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American Cancer Society | Optimization Current State Assessment & Vendor Evaluation
The new technology and processes created by Search Discovery helped American Cancer Society increase test volume and impact.

  • 5.4% growth in YoY donations
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Our approach to BI tool selection/evaluation centers on finding the best platform that fits the needs of your organization and the goals of your stakeholders. With our experience from hundreds of BI implementations, we consider more than surface features—we dive into the nuances that may arise with ingesting and aggregating data from your data sources in order to drive your business goals. We provide objective recommendations that are focused on you.


Gather requirements via interviews with key stakeholders & partners


Using our SDI BI Capability Matrix, we map your requirements to known BI platforms and assess for fit based on match to the requirements


Create a short-list of platforms that fulfill the requirements, at a high level
(Optional) Step 3A – Have each platform vendor conduct a demonstration of their platform to show how it can fulfill the requirements


Assess potential risks/challenges to the overall objectives, with each option


Present final recommendation


What is Datorama

Marketing Reporting and Automation with Datorama

In comparison to other dashboarding and marketing data visualization tools, Datorama combines real-time data from multiple sources to give you an accurate picture of how you’re performing across channels.

Data Informed Decision Making

A Data-Informed Framework for Decision-Making

Search Discovery outlines a data-informed framework for decision-making with straightforward, useful constructs (performance measurement and hypothesis validation).

Reach out today to find out which BI Tool is best for your organization.

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