Data Architecture & Strategy

As your data assets increase, so does the need for data architecture and strategy. But often, chaos (and a steep learning curve!) ensues before proper architecture is established. Weekly reports and ad-hoc requests can take too much time/effort to produce. Reporting analytics becomes a huge operational lift, especially if data literacy is lacking across the organization. And, if there’s no definitive source of truth for metrics, it’s easy to get confused about how effective marketing campaigns are. Without data architecture and strategy, business decisions tend to be made on intuition rather than data.


Ensured data quality

Increased accountability


Fortified security and compliance



Built confidence in data

Tools to help you manage your data


Multinational Pharmaceutical Co. | Comprehensive Strategy Engagement
Top British multinational pharmaceutical company builds a center of excellence through comprehensive strategy engagement.

  • Released first production dashboards within 90 days
  • Built a center of data excellence.
  • Instilled an experimentation culture and optimization capability
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High Tech | Optimization Program Across Channels
Insights from personalization program drive business growth, novel opportunities, and incredible media spend savings.

  • Drove 11% growth of registrations
  • 388 net new contacts, opportunity valued at nearly $7.7MM
  • Potential of $1MM cost savings in media spend
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American Cancer Society | Optimization Current State Assessment & Vendor Evaluation
The new technology and processes created by Search Discovery helped American Cancer Society increase test volume and impact.

  • 5.4% growth in YoY donations
Read More


Our data architecture and strategy includes an assessment and inventory of your reporting and data assets with an in-depth analysis of the results and a roadmap plan to deliver business impact. Results include reporting observations, data observations, and a complete inventory. We then discuss next steps and build a roadmap. We provide recommendations on data management and data governance with a focus on standardization.


Before you can manage it you need to know what you have. We help you create an inventory of all your reports and data assets to answer the following questions:

  1. What is the subject matter of each report, feed, and data source?
  2. Who owns it?
  3. Where does it live?
  4. How often is it updated?
  5. Is there appropriate security for your industry?
  6. Do we have the same data purchased in multiple places?
  7. Are we concerned with GDPR and other data protection regulations?


After we take stock of what you have, we put together a Data Strategy Activation Recommendations document. The document contains:
  1. Audit findings
    • Depending on how your business uses data it may include: #Reports, Reports, Feeds, Data Sources\Systems, Low Volume Feeds, delivery\timing, completeness, and accuracy
    • Data subjects\domains
    • Observations and commentary
  2. Recommendations
  3. Roadmap/Plan


We provide project management, documentation, training, and ongoing support.


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What is Datorama

Marketing Reporting and Automation with Datorama

In comparison to other dashboarding and marketing data visualization tools, Datorama combines real-time data from multiple sources to give you an accurate picture of how you’re performing across channels.

Data Mamagement Best Practice Hero

Four Data Management Best Practices

We review four data management best practices to help you make better data-driven decisions. See how our team of experts can help your business.

Reach out to map your program improvement plan today.

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