DATA SCIENCE
Pioneering AI and machine learning solutions to power your business
Go beyond human ability, leveraging machine learning models to understand your customers and operations better through advanced segmentation and attribution. Our data science implementations stand out because they save you time. They are organized, provide clear value, and are readily socializable, so you can think about what you need to do with the data instead of painstakingly manipulating it into something understandable.
IMPACT DELIVERED
- Reduce costs by automating repetitive tasks to increase efficiency, accuracy
- Strengthen your brand through a deeper understanding of customer behavior
- Monetize untapped data and marketing opportunities
- Analyzing complex big data to reduce bias and discover unexplored opportunities
SUCCESS STORIES
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SERVICES AND SOLUTIONS
Capitalize on our effective, proven library of solutions and models to help you rapidly analyze, develop, and deploy artificial and intelligence and machine learning solutions that drive business impact.
- Conversational Marketing
- Recommender Systems
- Automated Content Analysis
- Content Personalization
- Clickstream Analysis
- Intelligent Forecasting
- Intelligent Segmentation
- Intelligent Testing
- Customer Lifetime Value
- Smart Stitching
- Database Development
- Advanced Attribution Modeling
- Predictive Modeling
- Measurement Instrumentation
- Qualification Automation
- Hedonic Price Modeling
- Dynamic Resource Allocation
- Product Discovery
- Strategic Market Forecasting
FEATURED OFFERING
RCT FOR PERFORMANCE OPTIMIZATION
To maximize your marketing impact, you need to measure and evaluate spending across all your media channels. But this is becoming increasingly difficult because third-party cookies are disappearing, privacy laws are changing, and effective data collection remains challenging.
To maximize your marketing impact, you need to measure and evaluate spending across all your media channels. But this is becoming increasingly difficult because third-party cookies are disappearing, privacy laws are changing, and effective data collection remains challenging.
APPROACH
We help you identify high-value opportunities for real-time prediction and automation, and then build the capability necessary to act on them. Our engagements can be comprehensive, advisory, or solve specific pain points. We engage with clients in three ways:
SOUP TO NUTS
We work with strategy to drive core business value and long-term competitive advantage, either as part of an existing strategic program (like Optimization+Testing) or as a defined workstream.
PLAYBOOK IMPLEMENTATION
We offer packaged engagements where we implement one of our solutions as part of a cloud or platform setup. In advanced cases, we will suggest additional investment to build and deploy a custom model or feature for clients.
EXPERT ADVICE
We offer retainer engagements where we can be on call to advise on technological solutions the client is considering, a multivariate testing design they are unfamiliar with, or a niche facet of analytics that requires deep expertise.
LATEST INSIGHTS
What’s R Got to do with it? Introducing ‘adobeanalyticsr’, an R package for Adobe Analytics API v2.0
Ben Woodard, Data Scientist
11/03/2021
We’ve All Got ‘Em: Marketing Problems that an RCT Study Can Solve
Eric Ross, Senior Digital Marketing Manager
09/16/2021
How To Health Check Your Media Attribution Models: Randomized Controlled Trials
Devon Champagne, Business Development Manager
04/14/2021
Using Market Basket Analysis in GA
Jamarius Taylor, Senior Associate, Data Science
03/25/2021
YOU'VE
ACHIEVED LIFTOFF
Now engage the thrusters: Put our data science strategies to work for you.
