marketing-01

MARKETING

Tell the right story to the right audience on the right device

To accelerate and amplify your marketing program’s effectiveness, you need to start with data that helps you understand your customers. From this, you’ll make intelligent, better, faster decisions. Our experience and expertise set us apart from traditional stand-alone marketing agencies, allowing us to activate your data to amplify the right message to the right audiences at the right time.

WE EMPOWER YOU TO

SUCCESS STORIES

Ashton Woods | SEO Program for Aggressive Goals
Doubling organic footprint and increasing organic performance with SEO program leads to 6% increase in custom home sales.

  • Doubled the organic footprint YoY (107% increase in total rankings)
  • 6% increase in home sales
  • 53% page #1 organic rankings
  • 9% increase in organic traffic
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Gamestop | Sustainable Growth for a Long-term Partner
Driving growth for five years straight with digital marketing vigilance.

  • 20-40% growth in YoY site traffic every year, for five years
  • Developed a successful strategy to implement code accessibility measures
  • Created a pre-release and on-boarding process initiative that led to optimized top positions for new product releases
Read More
Comfort Keepers | SEO Program 2018-19
Building a new website with built-in, customized SEO programming leads to increased search traffic and Contact Us conversions.

  • 26% organic sessions YoY
  • 126% local organic sessions YoY
  • 40% organic Contact Us conversions YoY
  • 140% local organic Contact Us conversions YoY
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Michaels | YoY Overall Performance Excellence
Seamless transition between two paid search programs pays off with 99% total revenue increase on 40% increased investment YoY.

  • Immediate YoY ROAS impact during February transition period
  • Revenue and ROAS figures outperformed 2016 every month in 2017
  • 99% total revenue increase on 40% increased investment YoY
  • 43% ROAS improvement for Michaels SEM program YoY
Read More
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SERVICES AND SOLUTIONS

We have helped hundreds of teams use data with purpose to achieve impressive business results. No matter where you are today, we can help accelerate your progress.
  • Audit and Assessments
  • Competitive benchmarking
  • Marketing and Content Strategy
  • Measurement Strategy
  • Paid Media Programs
  • Search Engine Optimization
  • Site Migration and platform upgrades
  • Site Performance
  • Customized Marketing Dashboards
  • Audience Segmentation
  • Targeting Optimization
  • Creative Testing
  • Landing Page Testing
  • Media Mix Modeling

FEATURED OFFERING

DYNAMIC AD CUSTOMIZER
Activating business data feeds to enable real-time updates, personalization, and/or other dynamic features in ad copy & creative.

APPROACH

Our objective is to understand your desired measurable outcomes in order to develop the best approach for delivering them. Our approach optimizes marketing components against real-time indicators that directly impact your KPIs. These include aligning messaging to audiences, maximizing investment in high performing segments, and automating decision-making to ensure you can compete in an efficient, sophisticated market.

AUDIT

We understand the parameters of your marketing program; audit and analyze all available historic data, resources, and existing campaigns to make a roadmap; and understand gaps and opportunities in your current program.

IMPLEMENT

We align with your creative team to develop required assets; develop/restructure new campaigns across platforms; support/implement tracking to measure our media agains the predetermined business outcome KPIs.

OPTIMIZE

Post launch, we run our programs via automated dashboards to monitor key data points for real-time optimization and insights. This data-driven approach allows us to manage by exception and lead strategic conversations about the insights and opportunities to drive business impact.

PARTNERS AND PLATFORMS

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LATEST INSIGHTS

TELL TODAY'S RIGHT STORY

Ready to increase traffic and awareness that converts into qualified leads and transactions? Let’s talk.
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