
MARKETING
Tell the right story to the right audience on the right device
WE EMPOWER YOU TO
- Improve your online reputation and brand awareness
- Drive growth in qualified search traffic and engagement metrics
- Increase online conversions and revenue
- Expedite testing results and insight delivery
- Understand your marketing performance and results
SUCCESS STORIES
- Doubled the organic footprint YoY (107% increase in total rankings)
- 6% increase in home sales
- 53% page #1 organic rankings
- 9% increase in organic traffic
- 20-40% growth in YoY site traffic every year, for five years
- Developed a successful strategy to implement code accessibility measures
- Created a pre-release and on-boarding process initiative that led to optimized top positions for new product releases
- 26% organic sessions YoY
- 126% local organic sessions YoY
- 40% organic Contact Us conversions YoY
- 140% local organic Contact Us conversions YoY
- Immediate YoY ROAS impact during February transition period
- Revenue and ROAS figures outperformed 2016 every month in 2017
- 99% total revenue increase on 40% increased investment YoY
- 43% ROAS improvement for Michaels SEM program YoY
SERVICES AND SOLUTIONS
- Audit & Assessments
- Competitive Benchmarking
- Marketing & Content Strategy
- Measurement Strategy
- Paid Media Programs
- Search Engine Optimization
- Site Migration & Platform Upgrades
- Site Performance
- Customized Marketing Dashboards
- Audience Segmentation
- Targeting Optimization
- Creative Testing
- Landing Page Testing
- Media Mix Modeling
FEATURED OFFERING

Activating business data feeds to enable real-time updates, personalization, and/or other dynamic features in ad copy & creative.
APPROACH
Our objective is to understand your desired measurable outcomes in order to develop the best approach for delivering them. Our approach optimizes marketing components against real-time indicators that directly impact your KPIs. These include aligning messaging to audiences, maximizing investment in high performing segments, and automating decision-making to ensure you can compete in an efficient, sophisticated market.
AUDIT
We understand the parameters of your marketing program; audit and analyze all available historic data, resources, and existing campaigns to make a roadmap; and understand gaps and opportunities in your current program.
IMPLEMENT
We align with your creative team to develop required assets; develop/restructure new campaigns across platforms; support/implement tracking to measure our media agains the predetermined business outcome KPIs.
OPTIMIZE
Post launch, we run our programs via automated dashboards to monitor key data points for real-time optimization and insights. This data-driven approach allows us to manage by exception and lead strategic conversations about the insights and opportunities to drive business impact.
PARTNERS AND PLATFORMS


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