Digital Marketing Services & Solutions

MARKETING

Tell the right story to the right audience on the right device

To accelerate and amplify your marketing program’s effectiveness, you need to start with data that helps you understand your customers. From this, you’ll make intelligent, better, faster decisions. Our experience and expertise set us apart from traditional stand-alone marketing agencies, allowing us to activate your data to amplify the right message to the right audiences at the right time.

WE EMPOWER YOU TO

Improve your online reputation and brand awareness
Drive growth in qualified search traffic and engagement metrics
Increase online conversions and revenue
Expedite testing results and insight delivery
Understand your marketing performance and results

SUCCESS STORIES

Ashton Woods | SEO Program for Aggressive Goals

Doubling organic footprint and increasing organic performance with SEO program leads to 6% increase in custom home sales.

Doubled the organic footprint YoY (107% increase in total rankings)
6% increase in home sales
53% page #1 organic rankings
9% increase in organic traffic

Gamestop | Sustainable Growth for a Long-term Partner

Driving growth for five years straight with digital marketing vigilance.

20-40% growth in YoY site traffic every year, for five years
Developed a successful strategy to implement code accessibility measures
Created a pre-release and on-boarding process initiative that led to optimized top positions for new product releases

Comfort Keepers | SEO Program 2018-19

Building a new website with built-in, customized SEO programming leads to increased search traffic and Contact Us conversions.

26% organic sessions YoY
126% local organic sessions YoY
40% organic Contact Us conversions YoY
140% local organic Contact Us conversions YoY

Michaels | YoY Overall Performance Excellence

Seamless transition between two paid search programs pays off with 99% total revenue increase on 40% increased investment YoY.

Immediate YoY ROAS impact during February transition period
Revenue and ROAS figures outperformed 2016 every month in 2017
99% total revenue increase on 40% increased investment YoY
43% ROAS improvement for Michaels SEM program YoY

SERVICES AND SOLUTIONS

We have helped hundreds of teams use data with purpose to achieve impressive business results. No matter where you are today, we can help accelerate your progress.

Audit and Assessments
Competitive benchmarking
Marketing and Content Strategy
Measurement Strategy
Paid Media Programs
Search Engine Optimization
Site Migration and platform upgrades
Site Performance
Customized Marketing Dashboards
Audience Segmentation
Targeting Optimization
Creative Testing
Landing Page Testing
Media Mix Modeling

FEATURED OFFERING

DYNAMIC AD CUSTOMIZER
Activating business data feeds to enable real-time updates, personalization, and/or other dynamic features in ad copy & creative.

APPROACH

Our objective is to understand your desired measurable outcomes in order to develop the best approach for delivering them. Our approach optimizes marketing components against real-time indicators that directly impact your KPIs. These include aligning messaging to audiences, maximizing investment in high performing segments, and automating decision-making to ensure you can compete in an efficient, sophisticated market.

AUDIT

We understand the parameters of your marketing program; audit and analyze all available historic data, resources, and existing campaigns to make a roadmap; and understand gaps and opportunities in your current program.

IMPLEMENT

We align with your creative team to develop required assets; develop/restructure new campaigns across platforms; support/implement tracking to measure our media agains the predetermined business outcome KPIs.

OPTIMIZE

Post launch, we run our programs via automated dashboards to monitor key data points for real-time optimization and insights. This data-driven approach allows us to manage by exception and lead strategic conversations about the insights and opportunities to drive business impact.