Attribution Modeling: Assignment of Value or Measurement of Value
Tim Wilson, Senior Director of Analytics
MARKETING
To accelerate and amplify your marketing program’s effectiveness, you need to start with data that helps you understand your customers. From this, you’ll make intelligent, better, faster decisions. Our experience and expertise set us apart from traditional stand-alone marketing agencies, allowing us to activate your data to amplify the right message to the right audiences at the right time.
WE EMPOWER YOU TO
- Improve your online reputation and brand awareness
- Drive growth in qualified search traffic and engagement metrics
- Increase online conversions and revenue
- Expedite testing results and insight delivery
- Understand your marketing performance and results
SUCCESS STORIES
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SERVICES AND SOLUTIONS
We have helped hundreds of teams use data with purpose to achieve impressive business results. No matter where you are today, we can help accelerate your progress.
- RCT for Performance Optimization
- Audit & Assessments
- Competitive Benchmarking
- Marketing & Content Strategy
- Measurement Strategy
- Paid Media Programs
- Enterprise SEO Services
- Site Migration & Platform Upgrades
- Site Performance
- Customized Marketing Dashboards
- Audience Segmentation
- Targeting Optimization
- Creative Testing
- Landing Page Testing
- Media Mix Modeling
FEATURED OFFERINGS
GOOGLE CORE WEB VITALS AUDIT
The Google Page Experience ranks websites in organic search, and it’s updating now! Don’t lose SEO value; learn how you’re impacted and request a Core Web Vitals audit of your site today.
The Google Page Experience ranks websites in organic search, and it’s updating now! Don’t lose SEO value; learn how you’re impacted and request a Core Web Vitals audit of your site today.
RCT FOR PERFORMANCE OPTIMIZATION
To maximize your marketing impact, you need to measure and evaluate spending across all your media channels. But this is becoming increasingly difficult because third-party cookies are disappearing, privacy laws are changing, and effective data collection remains challenging.
To maximize your marketing impact, you need to measure and evaluate spending across all your media channels. But this is becoming increasingly difficult because third-party cookies are disappearing, privacy laws are changing, and effective data collection remains challenging.
APPROACH
Our objective is to understand your desired measurable outcomes in order to develop the best approach for delivering them. Our approach optimizes marketing components against real-time indicators that directly impact your KPIs. These include aligning messaging to audiences, maximizing investment in high performing segments, and automating decision-making to ensure you can compete in an efficient, sophisticated market.
AUDIT
We understand the parameters of your marketing program; audit and analyze all available historic data, resources, and existing campaigns to make a roadmap; and understand gaps and opportunities in your current program.
IMPLEMENT
We align with your creative team to develop required assets; develop/restructure new campaigns across platforms; support/implement tracking to measure our media agains the predetermined business outcome KPIs.
OPTIMIZE
Post launch, we run our programs via automated dashboards to monitor key data points for real-time optimization and insights. This data-driven approach allows us to manage by exception and lead strategic conversations about the insights and opportunities to drive business impact.
PARTNERS AND PLATFORMS
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TELL TODAY'S RIGHT STORY
Ready to increase traffic and awareness that converts into qualified leads and transactions? Let’s talk.
