Optimization

OPTIMIZATION

Test, measure, learn, improve.
Your entire business, optimized.

Never before has experimentation been more important to impact your business. Testing is more than just reaching “statistical significance.” You need an evidence-driven optimization approach to learn about your customers and deliver real value against your business goals. Whether you are just starting with optimization or looking to take your program to the next level, Search Discovery can help.

WE EMPOWER YOU TO

  • Increase marketing tactic conversion rates
  • De-risk product feature roll-outs
  • Establish sustainable test cycles that seamlessly integrate with existing workflows
  • Educate stakeholders and leverage the benefits of test and learn
  • Monetize insights from analytics through controlled experimentation

SUCCESS STORIES

Multinational Pharmaceutical Co. | Comprehensive Strategy Engagement
Top British multinational pharmaceutical company builds a center of excellence through comprehensive strategy engagement.

  • Released first production dashboards within 90 days
  • Built a center of data excellence.
  • Instilled an experimentation culture and optimization capability
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High Tech | Optimization Program Across Channels
Insights from personalization program drive business growth, novel opportunities, and incredible media spend savings.

  • Drove 11% growth of registrations
  • 388 net new contacts, opportunity valued at nearly $7.7MM
  • Potential of $1MM cost savings in media spend
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SERVICES AND SOLUTIONS

Our Optimization services and solutions provide you with the process to experiment with your users on- and offline to de-risk product feature roll-outs and optimize marketing tactics. Gain insight into what resonates with each audience segment to drive real value against your business goals and outcomes.
  • Current State Assessment
  • Organizational Blueprint
  • Strategic Advisory Program
  • Program Development
  • Program Health Measurement
  • Tool Selection
  • Tool Implementation
  • Test Development
  • Optimization Training

FEATURED OFFERING

Educators
SAMPLE SIZE CALCULATOR
Calculating sample size is a crucial step in creating and prioritizing your idea roadmap. Without it, you have no sound way to determine the potential impact of your idea.

APPROACH

There’s more to testing than reaching “statistical significance.” At Search Discovery we leverage an evidence-based approach that leads to continuous learning. It’s all about using controlled experimentation to find the optimal way to talk to each of our clients’ users—how to optimize marketing tactics and how to guide product roadmaps that deliver measurable business results.

IDEATION

Repository of test ideas in hypothesis library (roadmap) prioritized and ranked by best opportunities.

EXPERIMENTATION

Create requirements and launch experiment or personalization experience after all quality control checks are completed.

ACTION

Act or make decisions based on the outcome of your experiment.

EVIDENCE

Leverage a learning library to house the insights and recommendations for future tests.

PARTNERS AND PLATFORMS

LATEST INSIGHTS

DO YOU WISH YOU WERE RUNNING MORE TESTS OR HAD MORE WINS?

Need help with your build vs. buy evaluation? Want optimization training? We can help.
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