OPTIMIZATION
Never before has experimentation been more important to impact your business. Testing is more than just reaching “statistical significance.” You need an evidence-driven optimization approach to learn about your customers and deliver real value against your business goals. Whether you are just starting with optimization or looking to take your program to the next level, Search Discovery can help.
WE EMPOWER YOU TO
- Increase marketing tactic conversion rates
- De-risk product feature roll-outs
- Establish sustainable test cycles that seamlessly integrate with existing workflows
- Educate stakeholders and leverage the benefits of test and learn
- Monetize insights from analytics through controlled experimentation
SUCCESS STORIES
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SERVICES AND SOLUTIONS
Our Optimization services and solutions provide you with the process to experiment with your users on- and offline to de-risk product feature roll-outs and optimize marketing tactics. Gain insight into what resonates with each audience segment to drive real value against your business goals and outcomes.
FEATURED OFFERINGS
SAMPLE SIZE CALCULATOR
Calculating sample size is a crucial step in creating and prioritizing your idea roadmap. Without it, you have no sound way to determine the potential impact of your idea.
Calculating sample size is a crucial step in creating and prioritizing your idea roadmap. Without it, you have no sound way to determine the potential impact of your idea.
STRUCTURED IDEATION
WHITE PAPER
If you want to mature your optimization program, you need this comprehensive white paper! Learn what structured ideation is, why you need it, and start building an entire toolkit of six different strategies, so you can start finding the most important and impactful test ideas today.
If you want to mature your optimization program, you need this comprehensive white paper! Learn what structured ideation is, why you need it, and start building an entire toolkit of six different strategies, so you can start finding the most important and impactful test ideas today.
RCT FOR PERFORMANCE OPTIMIZATION
To maximize your marketing impact, you need to measure and evaluate spending across all your media channels. But this is becoming increasingly difficult because third-party cookies are disappearing, privacy laws are changing, and effective data collection remains challenging.
To maximize your marketing impact, you need to measure and evaluate spending across all your media channels. But this is becoming increasingly difficult because third-party cookies are disappearing, privacy laws are changing, and effective data collection remains challenging.
APPROACH
There’s more to testing than reaching “statistical significance.” At Search Discovery we leverage an evidence-based approach that leads to continuous learning. It’s all about using controlled experimentation to find the optimal way to talk to each of our clients’ users—how to optimize marketing tactics and how to guide product roadmaps that deliver measurable business results.
IDEATION
Repository of test ideas in hypothesis library (roadmap) prioritized and ranked by best opportunities.
EXPERIMENTATION
Create requirements and launch experiment or personalization experience after all quality control checks are completed.
ACTION
Act or make decisions based on the outcome of your experiment.
EVIDENCE
Leverage a learning library to house the insights and recommendations for future tests.
PARTNERS AND PLATFORMS
LATEST INSIGHTS
A Fine, Sunny Outlook Despite the Google Optimize Sunset
Kelly Wortham, Senior Director of Optimization and TLC Founder
DO YOU WISH YOU WERE RUNNING MORE TESTS OR HAD MORE WINS?
Need help with your build vs. buy evaluation? Want optimization training? We can help.
