Subject Matter Expert advisory from industry leaders
Customized recommendations to help you move from “best” practice to “right” practice
Developing and scaling a culture of experimentation
Training to support “right practice” and cultural evangelism
Our approach to Optimization Strategic Advisory revolves around creating a customized support model for you to help move your program forward. We offer regular “office hours” support where we can help answer questions about test plans, process improvements, technical troubleshooting, and how to achieve buy-in from cross-functional partners, as well as hands-on support building out a new program, process, or training. Our support options:
As cookies disappear, it’s more important than ever to learn the difference between client- and server-side testing and some use cases for leveraging each method. We’re here to fix the confusion.
The step after prioritization but before test launch is often skipped. We explain the components of a good test plan (& test plan documentation!) in this first-in-series post about fostering a test & learn culture.
Guest writer + Conductrics CEO Matt Gershoff uses enduring principles to explain how to design and run an A/B testing program that’s useful.
Apple’s data privacy efforts put new limitations on mail tracking. Learn about Apple’s mail tracking protection and keep up with digital marketing’s ever-changing privacy landscapes. Search Discovery helps you navigate new advertising privacy frontiers.
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