OPTIMIZATION:
STRATEGIC ADVISORY PROGRAM

Moving from testing what can be tested to what should be tested requires an understanding of more than just level of effort and the right technology. Search Discovery can work with you to help move from can to should, whether you are just building a new program or wanting help to mature and advance an existing program. Our Strategic Advisory Program provides you with the Subject Matter Expert support needed to get you where you want to go.

IMPACT WE DELIVER:

Subject Matter Expert advisory from industry leaders

Customized recommendations to help you move from “best” practice to “right” practice

Developing and scaling a culture of experimentation

Training to support “right practice” and cultural evangelism

SUCCESS STORIES

Multinational Pharmaceutical Co. | Comprehensive Strategy Engagement
Top British multinational pharmaceutical company builds a center of excellence through comprehensive strategy engagement.

  • Released first production dashboards within 90 days
  • Built a center of data excellence.
  • Instilled an experimentation culture and optimization capability
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High Tech | Optimization Program Across Channels
Insights from personalization program drive business growth, novel opportunities, and incredible media spend savings.

  • Drove 11% growth of registrations
  • 388 net new contacts, opportunity valued at nearly $7.7MM
  • Potential of $1MM cost savings in media spend
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American Cancer Society | Optimization Current State Assessment & Vendor Evaluation
The new technology and processes created by Search Discovery helped American Cancer Society increase test volume and impact.

  • 5.4% growth in YoY donations
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OUR APPROACH

Our approach to Optimization Strategic Advisory revolves around creating a customized support model for you to help move your program forward. We offer regular “office hours” support where we can help answer questions about test plans, process improvements, technical troubleshooting, and how to achieve buy-in from cross-functional partners, as well as hands-on support building out a new program, process, or training. Our support options:

  • Ad Hoc Advisory: Weekly office hours with some supplemental support to help answer questions, work through challenges, and learn from Search Discovery industry leaders
  • Program Support: Search Discovery leaders work hand-in-hand with you to help build or improve an existing optimization program
  • Program Management: End-to-end program management of your optimization program from ideation, to test development, to results readout and recommendations

LATEST INSIGHTS:

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How To Health Check Your Media Attribution Models: Randomized Controlled Trials

For advertisers, the new loss of third-party cookies creates gaps in media attribution models, so media result measurements become inaccurate. A randomized Controlled Trial (RCT, or “Randomized Control Testing”) is a scientific method we use to solve these problems for marketing teams.

Demystifying-MVT

Demystifying Multivariate Testing

Question: Four test subjects walk into a bar. The 1st wears a shirt and shoes. The 2nd wears a shirt but no shoes. The 3rd wears shoes but no shirt. The 4th wears no shirt and no shoes. Which ones got a drink?
Answer: Unfortunately, none of them accepted cookies, so we’ll never know.

Learn more about the art & science of a/b testing software selection & implementation from our expert team!

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