OPTIMIZATION:
STRATEGIC ADVISORY PROGRAM

Moving from testing what can be tested to what should be tested requires an understanding of more than just level of effort and the right technology. Search Discovery can work with you to help move from can to should, whether you are just building a new program or wanting help to mature and advance an existing program. Our Strategic Advisory Program provides you with the Subject Matter Expert support needed to get you where you want to go.

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IMPACT WE DELIVER:

Subject Matter Expert advisory from industry leaders

Customized recommendations to help you move from “best” practice to “right” practice

Developing and scaling a culture of experimentation

Training to support “right practice” and cultural evangelism

SUCCESS STORIES

Multinational Pharmaceutical Co. | Comprehensive Strategy Engagement

Top British multinational pharmaceutical company builds a center of excellence through comprehensive strategy engagement.

Released first production dashboards within 90 days
Built a center of data excellence.
Instilled an experimentation culture and optimization capability

High Tech | Optimization Program Across Channels

Insights from personalization program drive business growth, novel opportunities, and incredible media spend savings.

Drove 11% growth of registrations
388 net new contacts, opportunity valued at nearly $7.7MM
Potential of $1MM cost savings in media spend

American Cancer Society | Optimization Current State Assessment & Vendor Evaluation

The new technology and processes created by Search Discovery helped American Cancer Society increase test volume and impact.

5.4% growth in YoY donations

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OUR APPROACH

Our approach to Optimization Strategic Advisory revolves around creating a customized support model for you to help move your program forward. We offer regular “office hours” support where we can help answer questions about test plans, process improvements, technical troubleshooting, and how to achieve buy-in from cross-functional partners, as well as hands-on support building out a new program, process, or training. Our support options:

Ad Hoc Advisory: Weekly office hours with some supplemental support to help answer questions, work through challenges, and learn from Search Discovery industry leaders
Program Support: Search Discovery leaders work hand-in-hand with you to help build or improve an existing optimization program
Program Management: End-to-end program management of your optimization program from ideation, to test development, to results readout and recommendations

LATEST INSIGHTS:

Structured Ideation Techniques 101

Merritt Aho, Optimization Director

Post 1 in a series that summarizes ideation techniques to develop customer-centric testing hypotheses. Learn the basics, how to make the case to leaders, and what to read next.

Client-side vs. Server-side Testing: Which Should I Use?

Kelly Wortham, Director of Optimization and TLC Founder and Cory Underwood, Analytics Engineer

As cookies disappear, it’s more important than ever to learn the difference between client- and server-side testing and some use cases for leveraging each method. We’re here to fix the confusion.

Components of a Good Test Plan, or Hypothesis Prioritization & Gantt Charting Does Not a Test Plan Make

Catherine Crim, Senior Optimization Manager

The step after prioritization but before test launch is often skipped. We explain the components of a good test plan (& test plan documentation!) in this first-in-series post about fostering a test & learn culture.

George Box

Some are Useful: Enduring Lessons for How to Build a “Useful” A/B Testing Program

Matt Gershoff, Guest Blogger

Guest writer + Conductrics CEO Matt Gershoff uses enduring principles to explain how to design and run an A/B testing program that’s useful.

Learn more about the art & science of a/b testing software selection & implementation from our expert team!

I consent to having Search Discovery use the provided information for direct marketing purposes including contact by phone, email, SMS, or other electronic means.