OPTIMIZING PRODUCT LAUNCHES
We developed a Domo custom app to serves as an interface that empowered Novartis to communicate launch insights across all teams–Sales, Internal Medical, and Management.
Leveraging Domo as the centralized location for data and collaboration, Novartis can react more quickly to changing market conditions, adapt sales strategy, and gain valuable insights for future product launches.
This solution allows the field team and internal medical team to communicate in a structured manner, where the insights of the conversation are captured for everyone.
As data was collected from the field, internal teams could better analyze and prepare for future launches with the new data.