SUSTAINABLE GROWTH FOR A LONG-TERM PARTNER

Driving 20-40% growth for five years straight with digital marketing vigilance.
Gamestop
  • THE PROBLEM
Gamestop is one of the world’s largest retail gaming destinations, but it had a few data challenges, including inaccessible content (reviews, facets, landing pages), duplicate content, tagging omissions, lack of optimization, and multiple domains.

In a highly competitive landscape where the top competitors are giants (Amazon, Walmart, Best Buy), our client looked to Search Discovery to help them level up their data game.

  • THE SOLUTION

Search Discovery worked with IT and 3rd party vendor to create product review and UCG accessibility.

We created descriptive content for high-interest areas on the site.

We developed a successful strategy to implement code accessibility measures related to Endeca and ASP.NET.

We created a new product pre-release and on-boarding process initiative that led to optimized top positions for new product releases.

  • THE BUSINESS IMPACT
20-40% growth in YoY site traffic…

for 5 years straight!
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