For those wondering how to advertise on TikTok, the TikTok Ads Library is a perfect place to start looking for inspiration to jumpstart your advertising approach.
What is the TikTok Ads Library?
The TikTok Ads Library, also known as “Top Ads,” allows users to discover the best-performing auction ads by both vertical and region while exploring new ideas for advertising strategies.
Within the Ads Library in the TikTok Creative Center, you can filter certain options through the search listings, including Industry, Objective, Duration, and Time (last 7 days vs. 30 days) to find inspiration for your next campaign. Then, you can sort through results such as Reach, CTR, and 6s Views Rate (defined as the number of times your video was played for at least six seconds, with replays not being counted) to study which campaign metrics most closely align with your goals.
To drive the best results for your campaign, you should track your ad metrics to see how effective they are at meeting your ad objective. The Ads Library gives you high-performance insights into your ads and a comprehensive overview of how users are interacting with each video, showing how many views, clicks, conversions, or users are still watching at each one-second or four-second interval.
Which TikTok Ad Campaign Metrics Are Shown?
Within each Ad Campaign, you can see the CTR, CVR, Clicks, Conversion, and Remain, allowing you to see areas of improvement or opportunities for growth. The TikTok Ad Campaign even gives you insights on your position compared to the industry average, offering a glimpse into the competitive landscape in your field.
CTR, CVR, Clicks, Conversion, Remain
- CTR, or click-through rate, is calculated by the number of clicks divided by number of impressions.
- CVR, or conversion rate, is calculated by the number of conversions divided by the number of clicks.
- Clicks are the number of clicks for that second of the ad.
- Conversions are the number of conversions for that second of the ad.
- Remain shows the number of users still watching at that second.
Utilizing the TikTok Ads Library in TikTok Ads Manager
Once you have gathered inspiration from the TikTok Ads Library and noted what campaigns have done successfully, the TikTok Ads Manager can help you start creating your ad. TikTok Ads Manager’s large audience base and user-friendly tools make it easy to reach your target customers and drive results using creative ads.
Before creating your ad within TikTok Ads Manager, determine the specific type of ad for your campaign—whether it be under ten seconds or over fifty seconds—and the final objective and business impact you’d like to achieve, e.g., app installs, conversions, lead generation, reach, traffic, or video views.
Now that you know what metrics are being evaluated and what previous campaigns in your industry have done well, it’s time to create and post your ad.
You can explore the TikTok Top Ads library here.
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Reach out, and our digital marketing team can help optimize your TikTok advertising strategy today!
