Sept 14, 2021

Bringing Digital Analytics to the Store – Gary Angel

What does it take to apply digital analytic methods to non-digital experience? Digital Analytics is all about behavior. Understanding what visitors do helps identify problems with the digital experience, optimize conversion and tune marketing. But how well do those same behavioral analytic techniques translate to looking at shopper behavior in stores? To the technologies used, the types of data captured, the key forms of analysis and the role of experimentation and testing, there are striking similarities and some profound differences. We’ll take a close look at everything necessary to translate digital analytics into the real world.
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